Gap Swiftly Moving on From Kanye West, NYC Change Signals Yeezy Gap’s Demise

Kanye West‘s ugly divorce from Gap is not any shock to people on the firm — seems the handwriting was on the digital wall, a number of of them … proper within the coronary heart of Times Square.

While Kanye went public Thursday morning about pulling the plug on Gap, his now-former companions began packing up his stuff, metaphorically talking, the day earlier than. The first a part of this video exterior Gap’s flagship NYC retailer was shot in late July, again when it was clean crusing with Ye.

Ads for his Gap Yeezy Balenciaga “Dove Hoodie” have been throughout video billboards at road stage AND on big screens above the shop entrance.

The “after” footage, although, was shot Wednesday at 1 PM, and all visible proof of Ye had already been scrubbed — greater than 12 hours earlier than Mr. West introduced the partnership was useless.

The actuality is even earlier than he ripped Gap publicly — banging its inventory down 3.64%, a 7-week low — Ye’s legal professionals had fired off a letter to Gap … claiming it fed him empty guarantees about releasing clothes and opening brick and mortar Yeezy Gap shops to particularly hawk his designs.

The Times Square footage makes it clear each side had walked away from negotiations lengthy earlier than all of us discovered it was over. It additionally makes it appear Gap is not shedding a lot sleep over it.

Of course, neither is Ye … who, in his distinctive method, defined why he is performed speaking to Gap.