Geffen Records has a brand new dance label, Disorder. The label is being launched Thursday (Dec. 7) by Geffen in partnership with longstanding digital music govt David Dollimore. Based in London, Disorder will signal DJs, producers, artists, manufacturers and labels.
Dollimore has a protracted historical past as a dance music tastemaker, working at London’s lauded Ministry of Sound (the place he began as an intern) for 15 years and serving to develop the careers of artists together with Eric Prydz, Duke Dumont, Axwell, Benny Benassi, MK and Avicii. When Ministry of Sound was acquired by Sony Music UK in 2016, Dollimore grew to become president of RCA Label Group, which clocked dance hits from artists together with CamelPhat, London Grammar and Jade Thirlwall throughout his tenure.
“Disorder will be an incubator for the future of dance music and redefine the landscape as we see it,” Dollimore mentioned in an announcement. “This label will be a portal to the underground club world, distilling future trends for mass consumption. We will be leading a generation forging alternative routes to the top, outside the confines of dated traditional structures. The Disorder artist will resonate in fashion, culture, lifestyle and entertainment, across multiple platforms, forming a newgen of future visionaries within the field.”
The first undertaking from Disorder is WHP Records, an imprint created in collaboration with The Warehouse Project, the tastemaking Manchester-based dance occasions model that’s been placing on exhibits in and past the town since 2006. Founded by Richard McGinnis and Sam Kandel, The Warehouse Project sells greater than 300,000 tickets each winter season. WHP Records is meant to transmit the sounds of its occasions to the world.
“Having spent the last two decades dedicated to finding and breaking talent, we can’t believe it has taken us this long to make this jump but David was the one person we wanted do it with,” McGinnis and Kandel mentioned in a joint assertion. “Being able to work with artists in a whole new way, providing tangible support in the live space alongside equitable partnerships, with David and Tom who share our passion for this culture is an exciting new chapter for us.”
“Together,” added Dollimore, “[Geffen Records president] Tom March, Rich, Sam and the impressive team at The Warehouse Project and I, have the network, the platform and the global infrastructure with Universal to make this one of the most successful partnerships in dance music.”
March has his personal storied historical past with digital music, having began his profession in dance music PR and dealing with artists together with Avicci, Alesso, The Chemical Brothers, Tiesto, Deadmau5, Jax Jones, DJ Snake, Zedd, Meduza, Swedish House Mafia and Becky Hill.
“At Geffen we are always looking to partner with our industry’s most successful and innovative entrepreneurs,” March mentioned in an announcement. “I couldn’t be more excited to partner with David as he heads back to what I consider him to be the best in the world at — signing and A&R-ing dance music. Between us, we have worked with many of the great names in the last twenty years of electronic music. I am so happy to be joining forces with him now.”
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