Jeff Daniel Phillips’ iconic Caveman mascot has returned as part of GEICO’s newest advertising marketing campaign.
One of promoting’s most iconic characters has returned. Saturday, a brand new business that includes Jeff Daniel Phillips’ GEICO Caveman discovered its manner on-line, marking the character’s first look in over a decade. In the business, Phillips’ character is woken from a nightmare in which he is scred of GEICO’s “so easy a caveman can do it” catch phrase.
After a fast chat along with his spouse, the business ends with the character train as if he is making ready for one thing. Coincidentally sufficient, the most important promoting day of the yr is just some weeks away as Super Bowl LVII is about to happen on February eleventh. According to the video submit on YouTube, the Caveman is about to take part in a brand new documentary, although additional particulars weren’t instantly accessible.
Phillips was one of many two actors to originate the characters of the GEICO Cavemen, the opposite being Coach Carter‘s Ben Weber. John Lehr then took over a lot of the Cavemen duties in the early Aughts earlier than GEICO and ABC labored on a sitcom that includes three new variations of the characters. That collection was canceled midway by its first season.
“Back in 2004, Geico’s Caveman spots broke new ground in comedic advertising by telling the story of the anti-spokesperson. The tone was dry, edgy and sometimes biting. That’s part of why it stuck in people’s memories,” Neel Williams, group inventive director at The Martin Agency, stated in a brand new interview with Adweek.
He added, “When we dip into our own nostalgia well, we want to do it with purpose, not just because we can. This was a case where the business problem, brief and media opportunity helped lead us to the ultimate execution.”
According to the journal, the two-minute spot is a component one in all a two-part business launch schedule. At two minutes lengthy, it additionally occurs to be the longest GEICO tv business ever launched. It’s stated the tv commercials can be only one a part of the general marketing campaign, which incorporates extra on-line content material to familiarize the lots with the characters, hinting at a probably prolonged return.
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