A mysterious masked businessman is searching for Ghana’s presidency by campaigning as a supervillain-like determine impressed by Marvel’s Doctor Doom.
His #thenewforce motion goals to seize youth voters with guarantees of alternative and progress.
The unnamed contender has appeared on billboards nationwide depicting a caped determine in a glittering gold masks together with slogans like “leadership for the next generation,” “the new force” and “embrace the change.” The audacious stunt has generated curiosity in the West African nation going through financial disaster forward of 2024’s presidential election.
While the masked mogul’s id stays unconfirmed, Semafor reviews it’s maverick entrepreneur Nana Kwame Bediako, also called “Cheddar.”
“It is obvious it is Cheddar, the stature of the individual looks exactly like him,” graphic designer Felix Frimpong, an Accra resident, advised Semafor Africa.
Bediako apparently attracts inspiration from Doctor Doom’s ruthless drive and technocratic imaginative and prescient, hoping to place himself as a political outsider unencumbered by corruption.
“I personally don’t understand why someone wants to run for President in this country and has decided to hide behind a mask,” a Twitter person mentioned.
“So the mask is for suspense or what?” mentioned one other Twitter person.
Strategically located in Ghana’s most populous city facilities – together with Accra, Kumasi, Cape Coast, Takoradi, Ho and Tamale – the cryptic billboards have garnered most eyeballs.
The flamboyant marketing campaign courts Ghanaian youth angered by nepotism and mismanagement underneath the 2 mainstream events. If the thriller determine qualifies for the poll, his novelty may entice younger voters searching for dramatic change.
But institution of a profitable third social gathering in only one yr stays uncertain. The actually weird Doctor Doom scheme might fall quick, however already reveals savvy manipulation of spectacle in pursuit of energy.
The masterminds behind the masked Doctor Doom contender have demonstrated outstanding advertising and marketing savy, stirring public intrigue regardless of missing an recognized candidate, social gathering identify, or outlined insurance policies. If this promoting ingenuity persists over the subsequent 12 months, it could compel Ghana’s voters to welcome novel political philosophies and reforms down the road.
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