Alice Rao as has been named senior vp of publicity by Hallmark Media. She relies in Los Angeles and studies to Chief Communications Officer Annie Howell.
Overseeing the corporate’s publicity crew, Rao spearheads publicity campaigns that promote Hallmark Media’s networks and companies, programming, expertise, executives, and extra. She additionally liaises with company communications, expertise relations and occasions, programming, and varied inner and exterior events to align efforts and supply strategic steerage.
“Alice is simply fantastic. I have known and worked with her over several decades and am ecstatic that my team and our company has gained such a tremendous executive to lead our strategic publicity efforts,” stated Howell. “In addition to her impeccable reputation and impressive professional background, Alice’s kindness, warmth, and sense of humor make her a perfect fit for Hallmark. Her positive, infectious energy is a welcome addition to our talented communications team.”
Recognized amongst CableFax’s Most Influential Minorities in Cable, Rao has launched, amplified, and remodeled leisure manufacturers, having constantly pushed viewers progress, and constructed expansive press consciousness within the US and internationally.
Prior to becoming a member of Hallmark Media, Rao labored as a communications and publicity marketing consultant with Netflix, HBOMax, Turner Networks and MRC Media, specializing in hit reveals Stranger Things, Emily in Paris, Russian Doll, The Upshaws and different titles. She additionally helped drive record-high scores successes in her senior govt roles at AMC Networks, Sony, NBCUniversal, and Discovery Networks with a various portfolio of tentpole reveals that included Project Runway, Top Chef, Queer Eye, Braxton Family Values, Bridezillas, and lots of others.
“Some of my happiest moments – from childhood until now – have been watching Hallmark with my family and my closest friends,” stated Rao. “The opportunity to build these memories and bring these moments to new generations and new audiences is literally a dream come true. I can’t wait!”
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