With the Transformers: Rise of the Beasts movie nearly in theaters, Hasbro has introduced particulars for Transformers: Battle in Brooklyn, a particular fan event going down in Brooklyn on the intersection of Waterbury Street & Scholes Street. Check out the official press launch beneath for full particulars.
Ahead of the highly-anticipated Transformers: Rise of the Beasts premiere, Hasbro, a worldwide chief in play, has collaborated with Amazon for “Transformers: Battle in Brooklyn” – a particular fan event to drive pleasure for the upcoming premiere and to showcase the varied collection of toys, attire, equipment, and residential décor out there in the Amazon Transformers retailer, together with a whole lot of Transformers merchandise unique to Amazon. This particular event in the borough of Brooklyn, which additionally serves because the movie’s backdrop, will characteristic fun-filled Transformers-themed actions, interactive, shoppable Amazon product shows, and surprises for followers. Free to the general public, the “Transformers: Battle in Brooklyn” event will happen on Saturday, June 3, 2023, from 3 – 7 p.m. in Brooklyn, NY, on the intersection of Waterbury Street & Scholes Street. Transformers: Rise of the Beasts will likely be launched globally by Paramount Pictures completely in theatres on June 9.
Transformers followers and households can look ahead to the next actions:
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- A Graffiti-Style Mural from Dragon76 – Hasbro teamed up with Japanese road artist Dragon76 to create a spectacular mural in East Williamsburg that showcases the Transformers model in a significant, passionate ‘90s graffiti type—the proper backdrop for memorable fan pictures and movies to mark the discharge of Transformers: Rise of the Beasts.
- Transformers Product Showcase – On show will likely be an thrilling exhibit showcasing the most popular new toys just like the Bumblebee and Optimus Primal 2-in-1 Converting Masks and the Beast Battle Masters Cheetor determine, in addition to collectibles and extra from the newest Transformers shopper product lineup. Attendees will even be capable to browse a brand new assortment of Amazon unique merchandise impressed by the graffiti mural, together with t-shirts, tanks, and hoodies for teenagers and adults from Merch on Demand, Amazon’s print-on-demand service that permits clients to buy hundreds of thousands of merchandise from standard manufacturers and impartial designers. The showcase will embrace shoppable QR codes that make it simple to order objects immediately from Amazon. Prime members get pleasure from quick, free supply.
- Food Trucks – Event-goers can seize some bites to eat from native, on-site meals vans, Glazed & Confused and Takumi Tacos, which is able to provide free meals from particular Transformers-themed menus on a primary come, first served foundation, as provides final.
“Transformers: Rise of the Beasts is set in Brooklyn, and we thought what better location to host this special event that will appeal to Transformers fans of all ages?” commented Tom Warner, SVP & GM, Global Brands at Hasbro. “Fans can immerse themselves in the world of Transformers, and we look forward to celebrating the Transformers: Rise of the Beasts launch and showcasing the Hasbro toy line—all things that make this franchise iconic.”
New York-area public transit riders will even have the chance to buy Transformers-branded MetroCards that includes ‘90s graffiti paintings at choose stations starting June 2nd. Approximately 50,000 MetroCards will likely be distributed throughout machines situated in Penn Station, Grand Central Station, and Times Square, whereas provides final. Additionally, Transformers movie-inspired paintings will seem on Amazon Hub Lockers across the nation. Use the Amazon QR code embedded in each the MetroCards and on Amazon Hub Lockers to buy the Amazon Transformers retailer.
“We are thrilled to collaborate with Hasbro on these real-world and online activations to showcase the incredible selection of products in the Amazon Transformers store, including several franchise exclusive products for customers,” mentioned Mike Popchuk, VP, Home and Lifestyle Categories at Amazon. “We’re proud to help offer an innovative Transformers shopping experience for our customers this summer in Brooklyn and beyond.”
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