Hasbro and Mattel are two of the largest toy producers on the planet, holding juggernaut manufacturers reminiscent of Transformers and Barbie. In preparation for his or her franchises getting movies this summer season, the 2 firms have teamed as much as create co-branded toys and video games.
This deal is ready to mix the largest properties of Hasbro and Mattel, although maybe not how individuals would count on. As in, don’t count on Barbie and Ken to take a trip to Cybertron simply but! According to The Hollywood Reporter, the deal largely appears to pertain to branded variations of widespread toy merchandise. The record features a Barbie-themed Monopoly set, Transformers-based UNO video games and Hot Wheels automobiles based mostly on characters from Transformers. All these merchandise are set to launch between the Fall of 2023 and the beginning of 2024.
These merchandise are supposed to tie-in to every firm’s upcoming movie releases. Hasbro is ready to launch Transformers: Rise of the Beasts on June 9, 2023, promising to deliver followers again to the ’90s when the Maximals, Predacons and Terrorcons joined the warfare between the Autobots and Decepticons. Mattel’s Barbie movie will hit theaters the next month on July 21, 2023, following Margot Robbie’s Barbie after being expelled from Barbieland.
Set throughout 1994, Rise of the Beasts follows two archeologists as they arrive into contact with three factions of Transformers — the Maximals, the Predacons and the Terrorcons. Anthony Ramos, Dominique Fishback, Luna Lauren Vélez and Tobe Nwigwe spearhead the human solid whereas Peter Cullen, Ron Perlman, Michelle Yeoh, Pete Davidson, Peter Dinklage, Liza Koshy, Michaela Jaé Rodriguez, Cristo Fernández, Tobe Nwigwe and David Sobolov voice numerous members of the Transformers.
Rise of the Beasts is the seventh installment within the live-action Transformers sequence, which kicked off in 2007. The first six films have grossed a complete of $4.8 billion on the worldwide field workplace.
Transformers: Rise of the Beasts is presently scheduled to hit theaters on June 9, 2023. Stay tuned for the most recent information concerning the way forward for the Transformers franchise and ensure to subscribe to our YouTube channel for extra content material!
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