House of the Dragon – Biggest US drama launch ever on Sky and the biggest ever series premiere on Sky Atlantic in the channel’s 11-12 months history

Critically acclaimed prequel to Game of Thrones, House of the Dragon, is quick proving the observe up which followers have lengthy waited for. The welcome return to Westeros has been mirrored in viewing figures, as the opening episode on Sky in the UK has simply ticked over the 4 million mark, to 4.08 million complete views so far*.

This makes House of the Dragon, based mostly on George R.R. Martin’s Fire & Blood, the biggest US drama launch ever on Sky and the biggest ever series premiere on Sky Atlantic in the channel’s 11-12 months history.

The newest House of the Dragon UK viewing determine of 4.08m is comprised of all viewing so far to the opening episode together with these tuning into unique linear premiere, those that have chosen to catch up on demand on Sky or streaming service NOW since its unique air date, and clients catching up on recordings. The 7-day cumulative determine for episode 1 (3.78 million) is larger than the launch of its predecessor Game of Thrones in 2011 and it’s already forward of the 28-day launches for series 1 to five of these reveals, by which level the franchise had grown to be the one of the most talked about reveals in the world.

Driving big talkability week on week, House of the Dragon is one of the biggest launches throughout Sky’s social channels with 75 million impressions and 38 million movies views of content material so far. With three quarters of 1,000,000 Google searches, the present has quick develop into one of the most talked about reveals in the UK this 12 months, with followers debating whether or not they’re supporting The Greens or The Blacks, or debating the techniques of #TheCrabFeeder.

For those that don’t have Sky or NOW and haven’t but had an opportunity to take a look at House of the Dragon, Sky have made the full episode 1 accessible on their YouTube channels for all UK followers to look at ‘on the house’.

MD of Content at Sky, Zai Bennett mentioned: “Momentum around House of the Dragon just continues to build, as more and more people spread the word about its ever-current narrative of political power play married with visuals of epic scale and imagination. And thanks to Sky making the first episode freely available to watch via YouTube, more people than ever before will be able to sample the world-class world of Westeros.”

House of the Dragon is out there each Monday completely on Sky and streaming service NOW.