At Roblox, our imaginative and prescient is to reimagine how individuals come collectively to play, work, and join. We are constructing an immersive platform for communication and connection the place 71.5 million customers* in 190 international locations spend 2.4 hours enjoying video games and sharing experiences each day.
We wish to empower any developer or creator to make something wherever on our platform, and at this week’s Game Developers Conference (GDC) in San Francisco, we showcased most of the methods we assist individuals create, scale, and monetize.
We unveiled two new AI instruments that may considerably pace up creating on Roblox. In addition, we introduced the evolution of our Creator Fund (beforehand generally known as Game Fund). As earlier than, it focuses on funding next-level experiences with revolutionary gameplay, formidable visible designs, and authentic concepts. And we’re additionally excited to increase the varieties of content material in this system. That means we’ll be bringing beloved off-platform IP to Roblox, together with Paramount’s iconic Avatar: The Last Airbender, in addition to content material past video games, like Neura Studios’ brand-new launch, Clip It.
Roblox and members of our creator group additionally hosted classes on matters starting from doing enterprise on Roblox to generative AI to the variations between free-to-play cellular creation and creating on Roblox. We wish to thank the Roblox creators who shared their experience onstage: @badcc, @Andybloxstar, @Erythia, @Coffeenerd, @CDDevelopment, @EncodedLua, @Toya_Studio, and extra.
Here’s a deeper take a look at every part we introduced this week that we’re assured will assist allow extra creators than ever to attain their objectives on Roblox.
Create
One of a very powerful issues we do for Roblox creators is develop instruments and applied sciences that make creating 3D content material simpler and sooner. So this week at GDC, we introduced two new AI instruments — Avatar Auto Setup and Texture Generator — that do exactly that.
With Avatar Auto Setup, it will likely be easier than ever to create an avatar by shortly and routinely changing a 3D mannequin into a totally animated avatar that folks can use instantly. This industry-leading software additionally supplies the power so as to add facial animation to avatars and can reduce the time it takes to arrange an avatar from days to minutes.
With Texture Generator, creators will be capable of use textual content prompts to shortly change and customise how 3D objects look. The textures the software produces routinely conform to the form of objects, considerably lowering the work required to carry an object to life.
Texture Generator (Before and After)
These are the newest examples of instruments that may assist creators proceed sooner from an concept to actuality in Roblox Studio. This free, superior 3D growth software program makes it easy for nearly anybody to create something they’ll think about on Roblox. Built on our platform’s multiplayer, real-world simulation engine, it supplies creators with out-of-the-box entry to superior physics, our rising suite of revolutionary AI options, aerodynamics, and a lot extra.
Scale
At GDC, we delved into how creators on Roblox do greatest once they have entry to clear knowledge displaying how their experiences are performing and the place there’s room to develop. We’ve been constructing out our sturdy analytics suite, which provides creators actionable efficiency insights, permitting them to regulate their content material methods to mirror how their experiences are doing. And they’ll quickly iterate primarily based on these insights by publishing updates in seconds, anytime they need, to cellular, desktop, console, and VR concurrently.
We additionally explored our ideas and plans for Discovery on Roblox, which helps join creators with their best audiences and encourages them to proceed enhancing their creations. At scale, that gives a larger range of terrific content material for our customers, connecting them with the creations and communities that greatest match their pursuits.
Roblox options an algorithm that constantly refreshes the creations and updates customers see. It’s a part of a wholesome discovery system constructed on community results, engagement, and monetization that enables creators to maximise their attain with our world viewers.
One nice instance is Gunflight Studio’s Gunfight Arena, which Roblox customers have visited greater than 228 million instances because it launched final October. The workforce iterated on it shortly, and was in a position to incessantly take a look at its adjustments to attain their enterprise objectives and to enhance its discoverability. And by optimizing for efficiency, they made Gunfight Arena the preferred first-person shooter on Roblox.
Monetize
Creators of all sizes, from people to giant studios, are demonstrating the numerous methods anybody can create and monetize their work on Roblox. In 2023, our greater than 25 million creators collectively earned $741 million, up 19 p.c yr over yr, and we’re at all times seeking to give them extra alternatives to succeed. When they do, our complete ecosystem does too. So our aim is to empower all creators with a variety of how to earn cash on Roblox, together with in-experience purchases, immersive adverts, and promoting avatar objects or creator plugins.
We wish to thank everybody who got here out to see us at GDC. To be taught extra about what Roblox provides creators, please go to our Creator Hub web page. We’re excited to see how our creator group grows and thrives within the months and years to come back.
* As of This autumn 2023.
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