HYBE is gearing as much as launch a model new woman group, and Billboard’s Tetris Kelly sat down with the South Korean leisure firm’s Executive Creator Son Sung Deuk about what followers can anticipate.
While the method of constructing the woman group remains to be underway, Son Sung Deuk says that he and his crew “really are working and studying hard to create the sound and the content that people around the globe can love. We’ll see what it’ll look like, but we’re working hard to create content that fans around the world will really enjoy.”
He provides that their plans for the upcoming launch remains to be “very open,” however HYBE is hoping to create content material that resonates with at present’s music lovers. “No matter what that looks like, I guarantee that our content and artists will exceed all your expectations,” the chief reveals.
One of the largest teams Son Sung Deuk works with is BTS, who he’s teamed up with since earlier than their debut. “Working with them from before debut to recently was very important to me and an amazing challenge for my career, and the results and the whole experience were incredible,” he shares. “I was always so happy and the work was always fun, and it was an amazing opportunity to be loved by so many people and grow as a person. It was often fun and challenging at the same time, but at the end of the day it was a joy because there was so much that people could love.”
He additionally gave perception into his favourite of BTS’ many jaw-dropping performances, although he admits that it’s exhausting to decide on as he’s “put everything I have into every one of them.” The govt identified the group’s 2021 United Nations efficiency and 2022 Grammys efficiency as “really impactful and most memorable for me.”
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