Ice Spice is opening up about “competition” together with her rap friends and explaining why she’s a advertising “genius.” As The Shade Room beforehand reported, the 23-year-old launched her personal signature drink in partnership with Dunkin’ earlier this month.
Additionally, the partnership’s official industrial debuted throughout the MTV Video Music Awards on September 12, per Variety. During the ceremony, the rapper was awarded the MTV VMA for “Best New Artist.”
RELATED: Calling All Munchkins®! Ice Spice Collabs With Dunkin’ On Pumpkin-Flavored Signature Drink
Ice Spice Explains Why She’s A Marketing “Genius”
The 23-year-old sat down for an unique interview with Variety the day after the MTV VMAs. During the dialog, Ice Spice mirrored on her rise to success whereas explaining how some critics imagine she’s an trade “plant.”
“A lot of people have thrown that in my face — like, ‘Oh, I’ve never seen anything happen so quickly. She needs to be studied,’ or ‘She’s a plant,’” the rapper informed Variety.
Despite the critics’ perspective, which Ice Spice dubs as merely “rumors,” the rapper defined that she doesn’t let the criticism have an effect on her.
“I just let people believe whatever they want to believe, to be honest,” Spice stated. “I don’t really mind all the rumors. At first, I did, but now I’m at a point where I understand that just comes with this lifestyle.”
As the interview continued, the rapper seemingly credited her success — or mere skill to defend herself in opposition to the naysayers — to being a “marketing f*****g genius.”
The rapper recalled when one X consumer talked about her, saying, “its urgent we get you a everyday stylist!” The consumer’s tweet was despatched a day earlier than Spice’s collaboration with Dunkin’ went public.
The rapper humorously clapped again by posting a Dunkin’ job software with the transient phrases, “apply today!”
apply in the present day ! https://t.co/i55AaHfLwp pic.twitter.com/njuxTaGeCq
— Ice Spice ☆ (@icespicee_) September 12, 2023
Spice mirrored on the change, explaining that she must be “quick” on her ft. The 23-year-old even added that “people with a smarta** mouth make for good marketers.”
“People be trying to act like I’m dumb, and I’m just like, I’m a marketing f*****g genius,” she defined to Variety. “I feel like that just comes from being from New York, having to be quick on your feet, having to be witty and having a fast comeback. Having so many siblings and cousins just gave me that smarta** mouth that I have and being able to react quickly. I think people with a smarta** mouth make for good marketers.”
The Rapper Shares Her Perspective On “Competition” In Rap
As the interview continued, Ice Spice mirrored on “competition” amongst each her feminine and male rap friends. The 23-year-old alleged that a few of her friends “want to be all ‘I’m a girl’s girl.’ However, “behind the scenes” they will behave in any other case.
“It is a competition at the end of the day. People want to be all ‘I’m a girl’s girl,’ but then behind the scenes being bitches,” the 23-year-old defined.
Despite the alleged facade of others, Spice defined that she’s brazenly “excited” to see the opposite rap females “doing amazing.”
“Basically, we here, the girls, are doing amazing. I’m excited to see it,” Spice defined.
However, she will also be “transparent” in displaying that she values their “competition.”
“I feel like the competition is what keeps us all excited because I think we all secretly enjoy competing and seeing who put that s**t on better and who’s gon’ get the most views,” the rapper continued. “I can be transparent, and I know the competition is checking on me too, which is why it’s OK to say that. Because it’s like, ‘Yeah, girl, I’m watching you, and I know you watching me.’”
Additionally, Spice defined that she is aware of the “boys are watching too, because they be secretly haters.” However, the notion of competitors is current in “every industry.”
“And boys are watching too because they be secretly haters. But everybody today is competing with everybody no matter if you a boy, girl, nonbinary, whatever it is,” she defined. “You still checking in on your competition. That’s in every industry.”
Roomies, what do you consider Ice Spice’s perspective?
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