This Women’s History Month, Ilana Glazer is ensuring to honor and help the highly effective, sturdy, and hilarious ladies in her life — and on the earth — in additional methods than one. “I look up to my peers all the time,” Glazer tells POPSUGAR. “I’m so inspired by my peers. I’ve been living for Chelsea Handler these days. I just love her. Ali Wong is such a badass. Michelle Buteau is one of the funniest people — [she’s] full of light. Abbi Jacobson — I mean, my ‘Broad City’ sister. Wanda Sykes, Whoopi Goldberg . . . I just talked to Whoopi the other day.”
In comedy, Glazer provides, “There’s this opportunity to talk to your heroes, and your friends are your heroes, and your heroes are your friends. I feel so fortunate all the time. The women that I see around me all the time — I love these women, and they just give me so much fuel.” From Amy Schumer to Leslie Jones, she says, the rising ecosystem of latest feminine comics has been a supply of power and inspiration.
This month, she’s giving a few of that power again by serving to to generate gasoline for different ladies. She’s at present selling a brand new partnership with Miller Lite for Women’s History Month, and she hopes that the marketing campaign will assist rewrite among the sexism that has characteristically outlined beer adverts. “The nuanced version is they are egregious and super sexist,” she says. “Speaking as a queer woman, growing up, I was like, these are so hot, too — and [they were] formative to my sexuality.” But the adverts, of their objectification of girls, did harm. “I remember the feeling of being young and being like, ‘Wow, these ladies are so thin. I don’t think I’ll ever look like this,'” she remembers. “There was definitely a toxic element. They’re totally proprietary, and it’s misogynistic.”
Now, her new marketing campaign with Miller Lite is all about actually sending its previous, sexist adverts to the filth: the corporate is composting a few of its previous adverts, turning them into fertilizer, and donating that fertilizer to feminine brewers. It’s a lovely instance of the way in which outdated materials and previous errors can be utilized as gasoline for progress and change.
“They are actually donating . . . money straight up to women brewers in the game today, which makes me really happy because it’s like, cash is king, but then also there’s this symbolism of what they’re doing,” she says. “They’re getting these old ads, composting them down, and feeding them to worms. Then the worms sh*t it out, and it goes into soil that grows hops. Then they’re donating these hops to women brewers.”
From the beer trade to comedy, the taking part in discipline remains to be removed from stage, significantly when different elements like race and class come into play. But regenerative networks of help may help fight that. The undeniable fact that the Miller Lite marketing campaign exists seems like a win to Glazer, who clearly likes to see different ladies — whether or not they’re comics or brewers — shine, particularly in such traditionally sexist fields. “I find it really heartwarming,” she says, “that some woman likely pitched this and it got all the way to the top.”
Check out Glazer’s collaboration with Miller Lite beneath.
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