Jermaine Dupri's So So Def Strikes Deal With Create Music Group

Jermaine Dupri has introduced a brand new partnership between So So Def Recordings and Create Music Group.

In a lately penned multiyear deal, the seasoned Atlanta mogul will transition out of his position as CEO of So So Def and into the place of chairman and founder.

Dupri may even develop into the Creative Director of Create, giving him the chance to affix forces with the corporate as they proceed to launch new music and launch new artists via his personal label.

According to the phrases of the deal, Jermaine Dupri can be transferring his label’s publishing, recordings, and again catalog to Create Music Group. The longtime rapper, producer and entrepreneur can be succeeded by Bryan Patrick Franklin, who will develop into So So Def’s subsequent CEO, and Joe Romulus, Esq. who will head the corporate’s authorized enterprise affairs.

This choice comes over 30 years after So So Def Recordings was based by the “Money Ain’t a Thang” rapper in 1993. Since its inception, the label has been house to a few of hip-hop’s most lauded, Southern acts, together with: Bow Wow, TLC, Dem Franchize Boyz,Anthony Hamilton, Xscape and extra.

While discussing the brand new growth, Jonathan Strauss, the founder and CEO of Create declares, “Jermaine has been one of the most successful and impactful forces in music for the last three decades.” Strauss continues, “We are honored that he and his team have decided to partner with us for both his catalog and future output.”

Dupri echoed the identical sentiment, “I have been looking for a home for the entire So So Def brand so I can continue to do what I started.”

Since So So Def’s early days, Jermaine Dupri has been dedicated to artist administration, growth, manufacturing and songwriting. The Atlanta multihyphenate is understood for producing and co-writing a number of songs on Usher’s My Way and Confessions, together with “You Make Me Wanna,” “My Boo,” and “Burn.”

In phrases of Dupri’s managerial work, the Southern legend turned Mariah Carey’s expertise supervisor in 2013. In 2015, he additionally created a actuality TV present titled, The Rap Game, with Queen Latifah. Given all of his accomplishments to hip-hop and R&B, Jermaine Dupri was inducted into the Songwriters Hall of Fame in 2018.

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