JID's Finally Got a Hit on His Hands With 'Surround Sound'

After greater than a decade on the mic, JID lastly has a lengthy overdue hit on his palms.

“Surround Sound” that includes Baby Tate and 21 Savage has been steadily climbing up the Billboard Hot 100 chart for months now. The observe at present sits at No. 43, however hit No. 1 on the Rhythmic Airplay Chart on Tuesday (March 5), thanks largely partly to the Ceiling Challenge that took over TikTok final 12 months.

How Did “Surround Sound” Blow Up?

The music, which seems on the Dreamville member’s 2022 album, The Forever Story, started to achieve traction on the video-sharing app in late 2023. The problem includes individuals taping their telephones to the ceiling to provide a fowl’s eye view impact as they dance to the observe. The music, in flip, dominated the TikTok Billboard Top 50 chart for 2 weeks in December.

The solo hit, produced by Christo, DJ Scheme and Nurі, is a well-deserved accomplishment for JID, contemplating his lauded stage of lyrical expertise and the way lengthy it took to get so far. About seven years on a extra mainstream standing. Born and raised in Atlanta, the 33-year-old rapper started making a identify for himself after releasing 2012’s Route of Evil, 2013’s Para Tu and 2015’s DiCaprio earlier than touring alongside Ab-Soul and EarthGang.

This tour caught the eye of J. Cole, who signed him to Dreamville in 2017. JID then constructed a good buzz along with his debut album, The Never Story, particularly with songs “Never” and “EdEddnEddy,” later that 12 months. From there, he was included within the 2018 XXL Freshman Class. People had a lot to say in regards to the inclusion, and critics felt he was far too unknown to be positioned on the duvet.

“I love the question we get, what’s a JID? What’s a JID?” XXL Editor-in-Chief Vanessa Satten informed The Breakfast Club in 2018.

JID Continues to Rise After XXL Freshman Class

JID’s gradual ascension continued after Freshman. His efficiency of “Working Out” on the YouTube channel Colors went viral, with many rap followers evaluating the younger Atlanta rapper to a Kendrick Lamar-level expertise. He linked with Imagine Dragons for his or her music “Enemy,” which hit No. 5 on the Billboard Hot 100 chart in 2022. After that, his lyrical skills started to interrupt by to rap followers in every single place. Despite the help, a chart-topping solo hit eluded JID. Even after the discharge of The Forever Story, his most anticipated venture, the rapper admitted in interviews that he was disenchanted by the reception of the venture.

“Everything is really quick, so, it’s not really like rap,” JID stated of the state of rap on the Throwing Fits podcast again in 2023. “People don’t really care about it as much. Even as it’s grown in popularity, it’s moving super fast and I don’t think people really care about … I think it’s more about being viral or being the first to get—I don’t know. I got a weird theory about it.”

Regardless of JID’s ideas on virality, it appears going viral with “Surround Sound” has been excellent to the Dreamville rapper due to the Ceiling Challenge. It’s a lengthy overdue second for a rapper who deserved it years in the past.