Joanna Robinson and Dave Gonzales are bringing their articles on the MCU collectively for a brand new e book. How closely will Ike Perlmutter characteristic?
Joanna Robinson has been writing about Marvel Studios for Vanity Fair journal for a variety of years. Later this 12 months, it appears to be like like she might be bringing all of them along with Dave Gonzales for a brand new e book, MCU: The Rise of Marvel Studios or Marvel Inc. Inside The Rise Of The Cinematic Universe. Articles Assemble! The e book is deliberate to be revealed by Liveright on the seventh of November 2023.
“The unauthorized, behind-the-scenes story of the most popular, lucrative, and transformative cultural phenomenon of our time: the Marvel Cinematic Universe. Marvel Entertainment was a moribund toymaker not even twenty years ago. Today, Marvel Studios is the dominant player both in Hollywood and in global pop culture. What accounts for its stunning rise? In MCU, beloved culture writers Joanna Robinson, Dave Gonzales, and Gavin Edwards draw on more than a hundred interviews with actors, producers, directors, and writers to present the definitive chronicle of Marvel Studios and its sole, ongoing production, the Marvel Cinematic Universe. As they delve into the studio’s key moments―from the contentious hiring of Robert Downey Jr. for Iron Man to the negotiations over Disney’s acquisition of Marvel to studio head Kevin Feige’s embrace of streaming TV―the authors demonstrate that the genius of Marvel was its resurrection and modification of Hollywood’s old studio system. Dishy and authoritative, MCU is the first book to tell the Marvel Studios story in full―and an essential, effervescent account of American mass culture.”
I’m particularly to learn extra on Marvel Chair Ike Perlmutter on the firm. Bleeding Cool has lined a variety of takes on his involvement, each as a bullying determine throughout the firm, and supply of nice grief,, but additionally getting used as a scapegoat by the West Coast once they don’t need to justify selections to workers, such because the faux story about refusing a feminine villain in Iron Man 3 as a result of they do not promote nicely as toys. Previously, for Vanity Fair, Robinson reported “Though Perlmutter endorsed Marvel’s decision to make its own films, he clung to outdated opinions about casting, budgeting, and merchandising that ran counter to trends in popular culture, sources close to the studio said. For example, Perlmutter, citing his years in the toy-making business, reportedly made the decision to scale back production of Black Widow-themed merchandise in 2015 because he believed “woman” superhero products wouldn’t sell” and that “Director James Gunn chalked up every conflict he had making Guardians of the Galaxy to Perlmutter and the Marvel “artistic committee”—a legacy of the studio’s early days—which read every script and gave writers and filmmakers feedback. Said Gunn, “They had been a gaggle of comic-book writers and toy folks” who gave him “haphazard” notes. The committee, for example, suggested Guardians of the Galaxy ditch the 70s music that the film’s hero loves. (The movie’s soundtrack, featuring retro hits, would later go platinum.) Members of the creative committee declined to comment for the story. Perlmutter also declined to comment, but a person with knowledge of his approach said, “Ike Perlmutter neither discriminates nor cares about variety, he simply cares about what he thinks will make cash.””
I’ll actually be selecting up a duplicate, to see how this all aligns given the hindsight we now have.
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