JSTJR Just Gave a Music Marketing Masterclass—and Embarrassed Gullible Social Media Haters

JSTJR harnessed the hostility of social media to create a satirical video and cunningly market one in every of his songs.

If there’s one rule of social media, it is this: suppose earlier than you remark.

Legions of clueless commenters are wiping the yolk from their faces after a intelligent video from digital music producer JSTJR, who harnessed the animosity of social media to artfully market his music.

JSTJR not too long ago took to Instagram to submit a video of a DJ who seems to play music in a packed nightclub straight from his iPhone’s Spotify app as a substitute of the venue’s state-of-the-art Pioneer decks. In no time in any respect, keyboard warriors stormed the remark part like a bull in a china store, whining about all the things from sync buttons to the membership’s expertise patrons.

“We should cancel this dj, please tag him,” wrote one apoplectic account. “All you have to do to dj nowadays is press play,” wrote one other. “When are you kids gonna learn that all these button pushers are playing pre-recorded sets,” chimed within the crustiest of all of them.

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But anybody accustomed to the jocular JSTJR, an esteemed producer with releases on Mad Decent, Ultra Records and lots of extra, knew the video was a troll. He ultimately “revealed” that it is him within the satirical video, which was deliberate as a crafty advertising ploy to advertise the track therein.

The observe is “I Wanna,” a collaboration with Henry Fong that dropped on Tchami’s Confession imprint in late 2022. Powered by the venom flowing by means of the wicked engines of social media, the clip amassed “tons of views” and was re-shared by over 10 meme accounts, JSTJR stated.

It’s a masterclass in social media advertising and a commentary on the scourge of content material tradition, which turns rational music followers into irrational cyberbullies. But above all it is an train in humility, some of the essential character traits for music producers, who take care of extra rejection than a stereo salesman at an Amish convention.