Kai Cenat Makes History After Announcing Partnership With Nike

In a deal that no one noticed coming, Kai Cenat has introduced his partnership with Nike.

The fashionable Twitch streamer shared the information throughout a reside stream on his channel on Friday (February 9).

“We are officially a part of the Nike family,” he mentioned.

Kai Cenat Has Officially Partnered With Nike

This announcement had been long-awaited, Kai added, and marks a major milestone not only for him however the live-streaming group as an entire.

Kai is the primary streamer to affix the Nike household, subsequently opening up a brand new avenue for collaborations between different content material creators and main manufacturers.

Nike nor Kai have defined the precise phrases of their partnership as of but. But the 22-year-old did promise he had “something big” deliberate with the corporate for an upcoming reside stream in Las Vegas.

He’s additionally anticipated to take part within the upcoming NBA All-Star Celebrity Game on February 16. Kai will likely be taking part in on Team Shannon.

And now, together with his partnership introduced, it’s believed that he’ll be sporting Nike gear on the annual sports activities occasion.

According to Sneaker News, Nike’s partnership with Kai seemingly reveals the model’s effort to faucet extra into the Gen Z viewers.

RELATED: Watch Viral Moments From Kai Cenat’s Livestream With Nicki Minaj (VIDEOS)

Who higher to assist them with that than Kai? The New Yorker has fairly actually develop into an web sensation for his relatable character and celeb reside streams. He has already gained the ‘Streamer of the Year’ title twice and is taken into account one of many most-watched streamers on Twitch.

Kai’s Heated Feud With Joe Budden Over Best Rap Album Debate

Kai’s main announcement comes simply days after he discovered himself feuding with Joe Budden, who didn’t respect the streamer’s feedback about Killer Mike.

The rapper gained Best Rap Album on the Grammys final week, beating the likes of Travis Scott and Drake.

But Kai disagreed with the Recording Academy’s selection as he shared his ideas throughout a Twitch reside stream.

“Who decided this motherfucker?” Kai mentioned, per Complex. “Who the f***k decided this motherf***er? Her Loss? Utopia? Metro Boomin?”

Taking to ‘The Joe Budden Podcast,’ the previous TV star argued that streamers who don’t learn about Mike’s expertise ought to study to pipe down and do their homework.

Joe Budden goes on rant reacting to Kai Cenat and others saying Travis Scott’s Utopia was robbed of Rap Album Of The Year on the Grammys

“yall lil streaming n*ggas dont always run sh*t… Killer Mike won, we gotta let these n*ggas know what the f*ck we really think” pic.twitter.com/8IibeyY4F4

— SOUND (@itsavibe) February 7, 2024

“Shut your a** up. Y’all little streaming n****s don’t always run s**t,” he ranted. “Shut the f*** up. We don’t care about none of that little streaming, moshpit, marked car whatever you n****s is doing over there.”

In response to the remark, Kai had fairly the clap again for Budden as he took to his Twitch platform, saying:

“Stop talking about streaming n***as like we some lil’ n-ggas, bro. I could buy you, my n***a. Do you understand that? I could pull up like 20 clips of you doubting every 2016 [XXL] Freshman, and look at them boys right now. You got one hit, Joe! ‘Pump it up!’ No offense to your career and s**t like that, but come on, bro!”