Kanye West‘s antisemitism has been identified to Adidas for the reason that very starting?!
In a bombshell new report by The New York Times out on Friday, Kanye displayed antisemitic views throughout his very first assembly with Adidas — and it took the corporate practically a decade earlier than they lastly reduce ties with him! WHAT?!
According to a number of former workers, the rapper met with a group on the firm’s headquarters in Germany again in 2013 to begin “pitching ideas for the first shoe.” When the designer was unhappy with their preliminary ideas, he allegedly did one thing actually horrific, the report revealed:
“The Adidas employees, thrilled to get started, had arrayed sneakers and fabric swatches on a long table near a mood board pinned with images. But nothing they showed that day at the company’s German headquarters captured the vision Mr. West had shared.”
Instead of simply sharing his opinion in a mature {and professional} means, Kanye did the unthinkable, two individuals detailed:
“To convey how offensive he considered the designs, he grabbed a sketch of a shoe and took a marker to the toe. Then he drew a swastika.”
Holy s**t.
That is extremely f**ked up and rightfully shocked everybody within the room, who had been particularly shocked as a result of the assembly was going down “just miles from Nuremberg where leaders of the Third Reich were tried for crimes against humanity,” the NYT famous. Jeez.
Of course, it wouldn’t grow to be broadly identified till later how a lot Ye was really into Adolf Hitler behind closed doorways. Considering the white supremacists he’s been hanging out with in recent times, all of it form of matches, doesn’t it?
Related: Kanye NOT Bipolar — His Car Crash Gave Him ‘Signs Of Autism’??
This would grow to be the primary of MANY problematic interactions shared by the Adidas workers. Insiders advised the outlet a couple of years later he “advised a Jewish Adidas manager to kiss a picture of Hitler every day.” WTF?!
This extremely insensitive demand seemingly derived from his obsession with the dictator. Ye supposedly advised some Adidas co-workers that he thought Hitler was a “master marketer” and mentioned he “admired” his “command of propaganda.” That’s who you choose as a job mannequin? Hitler? Oof.
Things escalated once more in 2018 when he reportedly admitted to paying a former Yeezy chief government a seven-figure settlement after they “accused him of repeatedly praising the architect of the Holocaust.” Per earlier experiences, the 46-year-old additionally supposedly needed to call his album “Hitler” on the time however ended up with Ye. There have been loads of different allegations of antisemitism levied towards him since his weird habits final 12 months, as effectively.
So if all this nasty stuff was taking place for years, what did Adidas select to do about it?! Just sit again and watch the money pile up, apparently!
Per the outlet, the corporate reportedly agreed to triple Kim Kardashian‘s ex-husband’s annual wage throughout annual contract negotiations in 2016. That mentioned, they did begin to cowl their bases by including a morals clause to the contract. Still, they didn’t invoke it till final 12 months once they had been left with no selection after Kanye made his antisemitic views identified by way of public rants and was dropped from different partnerships. Jeez.
In an announcement shared with the paper, the model mentioned they’ve “no tolerance for hate speech and offensive behavior, which is why the company terminated the Adidas Yeezy partnership.” But, um, if this report is true, it seems they’ve loads of tolerance — as long as they will become profitable with out folks realizing what’s actually occurring!
FWIW, the corporate is STILL seemingly making an attempt to show a blind eye to this scandal. Their new CEO Bjørn Gulden mentioned on a podcast earlier this 12 months that he doesn’t assume the artist “meant what he said.” Ugh. All of that is so terrible, particularly for all of their workers who needed to endure this alleged habits!
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[Image via WENN]
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