Keith Urban is sharing his ideas on his spouse Nicole Kidman’s viral AMC business.
The nation singer, 56, appeared on the Friday, November 24, episode of Criss Angel’s podcast “Talking Junkies” to talk about his music profession, love of tattoos and relationship with Kidman, 56. During the dialog, the illusionist and host, 55, talked about the commercial wherein Kidman, sporting a shiny pinstriped swimsuit, delivers a poetic monologue in regards to the emotional significance of moviegoing.
The advert started taking part in in AMC theaters in 2021 and shortly turned an web sensation due to its over-the-top nature. It’s since impressed numerous parodies (SNL recreated it in 2022 with forged member Chloe Fineman starring as Kidman), TikTok movies and even Halloween costumes. One of the advert’s most memorable traces, “Somehow heartbreak feels good in a place like this,” has been echoed in practically each nook of the web.
“Did you ever see that coming?” Angel requested Urban in regards to the cultural affect of the business.
“I mean neither of us did,” the Grammy winner replied. “She did it because we love movies, she loves movies and it was hard times for the theaters.”
He defined that when AMC approached Kidman to do the business, it was “a no-brainer” for the actress. “Never in a million years [was she] expecting that to be this cultural thing,” Urban added. “It’s crazy.”
Last 12 months, the screenwriter behind the viral advert, Billy Ray, confirmed that moviegoers could be getting a sequel after Kidman’s contract with AMC was prolonged for one 12 months. In an August 2022 interview with Vanity Fair, Ray revealed that the actress requested him immediately to write the advert.
“When Nicole first asked me to do it, I was just doing it as a favor,” he informed the publication. “I said I would do it for free just because I’m a fan and a friend of hers.”
His agent in the end satisfied him not to work free of charge and fortuitously so, given the success of the advert. “Nobody saw this coming,” Ray stated. “Nobody.”
As for the second iteration of the advert heard ‘around the world, Ray informed Vanity Fair, “I’m very, very excited about it. All I can tell you about it is we are not dumb enough to fly in the face of the one we’ve already done and try to top it,” he shared.
The screenwriter added that the sequel may have a “a very, very different approach” however nonetheless keep “a little bit of a wink” to the unique advert.
Ray additionally confirmed that Kidman might be featured within the new advert. “Of course it’s with Nicole,” he stated. “I’m not doing it without Nicole.”
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