The tacky pasta firm unveiled a brand new, large 30-pack field to ship to varsity college students.
As faculty begins for the 12 months for a lot of throughout the nation, Kraft is hoping to verify their studying minds are fueled correctly. Tuesday, the maker of Kraft Mac and Cheese unveiled its largest providing but, a large 30-pack field crammed to the brim with the model’s Easy Mac bowls.
“The Kraft Mac & Cheese College Care Pack is the brand’s first-ever 30-pack of Kraft Mac & Cheese Easy Mac Cups, with one cup for every day of the first 30 days college and an all-in-one reusable silverware set,” the model says of its new providing. “As the first year of college is notoriously tough with one-third of students saying that the transition to college is difficult, Kraft Mac & Cheese is helping ease the adjustment with this new dorm room essential and encouraging students to proudly choose what makes them feel good, inside and out.”
The Kraft Mac & Cheese College Pack is now out there for buy on Amazon, which incorporates 30 bowls of microwavable pasta and a reusable set of silverware for $29.99.
“College students often become overwhelmed and homesick during this back-to-school time and turn to their favorite comfort foods during the adjustment period, particularly those that are easy-to-make in a dorm room microwave, like Kraft Mac & Cheese Cups,” the model added. “Kraft Mac & Cheese is the perfect comfort food for every stage of life – including going off to college – and this new pack makes easy, cheesy, and delicious meals more accessible than ever before.”
The College Pack is one in every of Kraft Mac’s greatest advertising and marketing strikes because it modified its named from Kraft Macaroni & Cheese final 12 months to Kraft Mac & Cheese.
“We know that people aren’t turning to comfort food as a guilty pleasure, they are positively embracing comfort, saying yes to feeling good, saying yes to caring for themselves,” Kraft Mac & Cheese model supervisor Victoria Lee supplied in a press launch on the time. “There is a familiar, craveable, positive comfort to Kraft Mac & Cheese that makes it so special and iconic to millions of people across the world and our new look is a reflection of what our brand means to our consumers.”
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