Latto has made a acutely aware determination to increase the identical assist she has gotten from girls within the music enterprise to the subsequent wave of feminine rappers.
The ClayCo, Georgia native, who has been named Billboard’s 2023 Women In Music Powerhouse, spoke with the publication to debate her transformation into one of many brightest younger stars in Hip Hop.
During the interview, Latto famous that after being embraced by the likes of Queen Latifah, Trina, City Girls, Cardi B, SZA, Remy Ma and Lizzo, she is set to increase the identical quantity of affection to up-and-comers like Flo Milli, Lola Brooke and GloRilla.
“My No. 1 thing has been being a girl’s girl,” she stated. “I utilize my power in uplifting others on my way up. When you see Latto do a feature with an upcoming female rapper, I don’t charge them. The label got to cover the glam, but I don’t profit off that.”
While she’s centered on cultivating and spreading love, Latto didn’t ignore the truth that all of her interactions together with her friends and predecessors within the recreation haven’t essentially been constructive.
She particularly addressed how “disappointing” it was to search out herself within the midst of a Twitter beef with Nicki Minaj late final 12 months.
The feud started when Nicki’s Rick James-sampling “Super Freaky Girl” was denied eligibility within the rap classes on the 2023 Grammy Awards and as an alternative put ahead for Best Pop Solo Performance by the Recording Academy.
Nicki voiced her displeasure with the choice on social media and argued Latto’s “Big Energy,” which additionally leans closely on an ’80s pop pattern, ought to compete within the pop classes as effectively.
The “FTCU” rapper responded with a tweet about not having the ability to correctly rejoice her Grammy nods in addition to a number of nominations for the 2022 American Music Awards, which had been introduced across the similar time.
That’s when issues escalated right into a messy — and extra direct — back-and-forth laced with insults, accusations and below-the-belt photographs, in addition to DMs and cellphone conversations broadcast on social media.
Latto Can’t Be Compared To Nicki Minaj, Says Lil Mo
“It’s difficult navigating through situations like that because there’s a disconnect,” Latto instructed Billboard. “I will look at myself as a fan of someone and they will view [me] in a whole different light. It’s disappointing. You just got to take it to the chin and keep pushing.”
Despite having but to announce plans for a follow-up to her sophomore album 777, which was launched final March, Latto lately tapped into her pop bag for her first single of 2023.
On January 31, she took to Twitter with a clip of her within the studio twerking and making it rain greenback payments with a few buddies whereas her subsequent single boomed via the audio system. “Pop Latto loading,” she captioned the video.
The results of the session was the brand new single “Lottery” that includes Congolese singer LU KALA, which has garnered almost three million views on YouTube in simply over per week.
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