Lay’s Unveils New Sweet & Spicy Honey Flavor

Lay’s Sweet & Spicy Honey is now obtainable wherever chips are bought.

The Lay’s household is increasing by one. The chipmaker has formally introduced Lay’s Sweet & Spicy Honey, the corporate’s tackle the Hot Honey craze that is dominating all issues fast-food and snacking. In truth, Lay’s has even filed a brand new trademark for the flavour mixture, calling it “Swicy.”

“As a leader in flavor innovation, Lay’s is always on the lookout for the latest trends to inspire our next potato chip flavors,” Tina Mahal, senior vice chairman of promoting, PepsiCo Foods North America, provided in a press launch. “From condiments to cocktails to restaurant menus, the Swicy food trend is everywhere now, so we’re excited to bring this unique combination of flavors to life in potato chip form for fans of sweet heat.”

And discovered!!

New Lay’s Sweet & Spicy Honey Chips noticed at Mariano’s(not unique).👀

(Thanks Charlie👍🏻)

Yay or nay👇🏻 pic.twitter.com/pTqyHDPr4Q

— Markie Devo (@markie_devo) February 7, 2024

Although launching after Valentine’s Day, Lay’s is working with Love Is Blind stars Cameron Hamilton and Lauren Speed-Hamilton to assist promote the model. The couple is partnering with Lay’s to supervise the corporate’s #SwicyMarryMeMeal contest, encouraging {couples} to create their favourite meals and share it on social media with the hashtag. The winner of the marketing campaign will obtain $1,000 to place in direction of the “ultimate date night.”

“One of our favorite things to do is get creative in the kitchen, and we’re so excited to celebrate the month of love with Lay’s while showcasing our sweet and spicy personalities,” added Hamilton. “Trust me – amazing things can happen when a little bit of heat meets a hint of sweet, much like our relationship!”

“Our Swicy recipe perfectly embodies my spicy personality and Cameron’s sweet side, making it an amazing meal for our special date nights,” Speed-Hamilton continued. “I love that Lay’s is bringing couples together to spice things up and inspiring them to get Swicy in the kitchen.” 

The contest goes via March sixth. Full particulars are right here.