Hey Guys, Welcome again to Naijaloaded!
Today I need to discuss one thing that has been bothering me for some time. It has obtained me pondering for some time however no one appears to be on this dialog..
A complete lot of Artistes from totally different areas throughout Nigeria are all having their justifiable share within the Music trade and cashing out large time however so unhappy, that Nothern-based skills usually are not breaking in…
However, this query continues to ring in my head 👇
Why are there so many gifted Artistes within the North, however they don’t seem to be getting the popularity they deserve?
I imply, have you ever heard among the superb songs and beats that these guys are producing? They have a lot expertise and creativity, however they don’t seem to be getting the publicity and help that they should blow up.
I feel there are a number of components that contribute to this drawback and I’ll take my time to record them under.
Challenges Faced by Northern Artistes:
1. Lack of infrastructure, assets & funding
Many of those artistes don’t have entry to high quality studios, tools, promoters, or distributors. They must depend on their very own abilities and networks, which might be very limiting and irritating.
2. Limited Exposure
The Northern music scene usually operates within the shadows of its southern counterparts. Lack of publicity implies that many gifted artists stay hidden gems, ready for his or her second to shine which sadly may finally by no means come.
3. Not spending on Promotion
We have seen artiste Erigga blow up into Mainstream markets like Lagos and Abuja with out really leaving Warri, that’s the facility of promotion.
Many of those Nothern Artistes don’t promote their songs or supplies in any respect. They simply do good songs and anticipate miracles to occur once they can attain out to Radios, TVs, Blogs, and Media homes in Lagos to assist them get issues accomplished with out coming right down to Lagos.
4. Cultural and linguistic Barriers
Many of those artistes sing or rap of their native languages, which can not attraction to the mainstream viewers or the media. They additionally face discrimination and stereotypes from some individuals who suppose that the North is backward or violent.
These artistes must work further onerous to beat these challenges and show themselves.
MY COMMENT
My identify is Makinde Azeez and I’m the CEO of Naijaloaded.
I imagine that there’s hope for these artistes. I imagine that they’ve one thing distinctive and precious to supply to the music trade and the society.
They have a wealthy and various tradition, a robust sense of id, and a ardour for his or her craft. They have tales to inform, messages to share, and feelings to precise. They have the potential to encourage and affect hundreds of thousands of individuals with their music. They simply want extra alternatives and platforms to showcase their skills and attain a wider viewers.
That’s why I’m penning this weblog submit. I need to use my voice and my platform to help these artistes and unfold their music.
I’ll do every little thing inside my energy to get throughout and meet with a complete lot of gifted artistes within the North and in few months from now, I’ll introduce you to among the superb artistes that I’ve found from the North and I’ll share a few of their songs with you.
I hope that you’ll take pleasure in their music as a lot as I do, and provides them some love and suggestions. Maybe collectively we will help them blow up and obtain their goals.
Ma Salam!
I’ve this query to ask you all 👇
With The Amount Of Talented Artistes In The North – What’s Stopping Them From Blowing?
I will probably be within the remark part studying all of your responses.
Drop your feedback
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