Lil Yachty Says New Album Separates Him From His Artistic Peers

Lil Yachty has revealed that the sonic shift followers are listening to on his new album Let’s Start Here was partly impressed by a must separate himself from his copycats.

Ahead of the challenge’s launch, Yachty and Quality Control Music hosted three non-public, immersive listening occasions that would solely be accessed by invitation or by responding to a submit made by the label on Instagram on Monday (January 23).

While addressing the group at one of many listening periods, which occurred at an undisclosed location within the New York/New Jersey space on Thursday (January 26), Lil Yachty tried to organize these in attendance to listen to one thing completely different than something they’ve heard from him earlier than. Part of the explanation for that, he defined, was that he wished to take away himself from the dialog surrounding artists that sound like him.

“If we just gonna be honest, I mean, I had n-ggas that were copying the swag,” he stated confidently. “I just felt like ‘Okay, cool, everyone can do this, that’s fine. But I’m gonna show y’all what y’all can’t do.’ You feel me? That’s what’s on this other side.”

Lil Yachty says new album separates him from artists “copying the swag”https://t.co/52WCdDsvQr pic.twitter.com/iEwaiDretk

— HipHopDX (@HipHopDX) January 29, 2023

Before attending to that facet of his motivation, nevertheless, Lil Yachty shared that he additionally needs to be seen in another way by the music group. “This album is so special and dear to me,” he said in a clip shared to social media. “I believe I created it simply because I actually wished to be taken severe as an artist, you realize. Not just a few SoundCloud rapper, not some mumble rapper. Not some man that simply made one hit.

Yachty continued: “I wanted to be really taken serious because music is, like, everything to me. I respect all walks of music, not just rap and hip-hop, everything. So I think I wanted to make something to show the world just how great it was to me.”

I ENCOURAGE EVERYONE TO LISTEN FULLY THROUGH THE FIRST TIME. DONT SKIP, DONT SHUFFLE. I NEED U TO HEAR IT HOW ITS INTENDED PLZ.

— C.V Thomas (@lilyachty) January 27, 2023

The “Poland” rapper supplied the same plea to have listeners method his fifth studio album in another way on Twitter, writing: “I ENCOURAGE EVERYONE TO LISTEN FULLY THROUGH THE FIRST TIME. DONT SKIP, DONT SHUFFLE. I NEED U TO HEAR IT HOW ITS INTENDED PLZ.”

For those that won’t be ready to soak up the total challenge simply but, Yachty delivered a visible for “sAY sOMETHING” because the album’s first video on Friday (January 27), the identical day Let‘s Start Here hit shops and streaming companies.

The video, directed by Crowns & Owls opens with Lil Yachty on a date with a lady. Things seem like going easily till he’s seen holding a gun to his temple proper earlier than pausing in the midst of singing the track to inform the girl that he loves her.

Viewers are then transported into Boat’s thoughts, the place he envisions a life with the girl, resembling occurring dates and ultimately having a child. Things go awry when he out of the blue begins to image her drifting away from him in a automotive and on the diner the place they’re on the date.

Yachty then comes again to actuality, and the girl wastes no time turning down his assertion.

The track is observe quantity 10 on Lil Yachty’s new album, which serves because the Atlanta native’s first studio challenge since 2020’s Lil Boat 3 and follows his 2021 mixtape Michigan Boat Boy.

Hours after his newest effort was launched, Lil Yachty posted an alternate model of his intro speech to Instagram on together with a recap of the listening occasion, capturing a few well-known faces within the viewers, together with Drake and Offset.

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