Louis Vuitton has performed the inconceivable — getting two soccer G.O.A.T.s to play good off the pitch … doing so with a pleasant and quiet basic board recreation.
Lionel Messi and Cristiano Ronaldo are each featured in a brand new LV marketing campaign that acquired posted/introduced Saturday. It’s a photograph of the 2 of them enjoying chess on prime of a Louis Vuitton suitcase … utilizing the signature squares as areas for his or her items.
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The firm described the collab this manner … “Victory is a State of Mind.” They add, “In addition to a long tradition of crafting trunks for the world’s most coveted sporting trophies, the Maison celebrates two of the most talented football players today.”
The image was shot by famed photographer Annie Leibovitz … who’s contributed to numerous spreads like this. But, the Messi and Ronaldo one is probably extra related than ever … the 2022 World Cup is simply in the future away, with the primary match scheduled Sunday.
Neither man’s groups — Argentina and Portugal — are enjoying till Tuesday and Thursday of subsequent week, respectively, but it surely may show to be their final WC appearances ever. LM has already stated he is bowing out after this, and Ronaldo has additionally urged he might retire quickly.
With that stated, this coming collectively is famous. Unclear whether or not this was a one-off photograph shoot or an indication of a brand new product line they’re each signed to … but it surely’s superior both approach.
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