Maná, Fuerza Regida, Alejandro Fernández and Junior H will headline La Onda, a packed two-day pageant slated to happen June 1-2, 2024 on the Napa Valley Expo. The pageant lineup additionally consists of Farruko, Eslabon Armado, Café Tacvba, Los Ángeles Azules, Mon Laferte and extra.
The new pageant is the brainchild of Dave Graham‘s Latitude 38 — the Live Nation-backed company that produces the annual award-winning BottleRock festival in Napa — and Maná manager Jason Gardner. Graham, who grew up studying Spanish in school and only speaks Spanish in his home with his children, has long wanted to create an event for Napa Valley’s flourishing Hispanic neighborhood, which now makes up 41% of the inhabitants within the area.
“About 14 percent of BottleRock attendees are Latino and we’ve been for some time that they we want something for they can call their own,” says Graham, who led the reserving efforts in collaboration with Gardner in addition to Live Nation’s Jorge Garcia, Manuel Moran and Han Schafer.
La Ondo takes place the weekend following BottleRock and can present a premium expertise with two full days of music; regional Latin delicacies and specialty drinks; elevated, shaded lounges and viewing choices; and immersive activations together with a calming spa, dance membership and silent disco.
“Jason kind of took me under his wings, so to speak, and Jorge and Hans and Manuel and those guys really helped me understand La Onda once I described what we wanted to be,” says Graham. “Everything from curat[ing] a lineup the right way to find support with Live Nation and making it feel authentic with the audience. We want the Latino community to feel part of La Onda and celebrated at the festival.”
Weekend/two-day and single-day pageant tickets go on sale Friday (Dec. 8) at 10 a.m. PT at LaOndaFest.com. General Admission tickets start at $169, GA + tickets start at $219 and VIP tickets start at $389. Weekend El Mirador tickets start at $1,199 whereas weekend Diamante tickets start at $3,299. Layaway plans for all ticket ranges can be found on the pageant web site.
To sustain to date, go to LaOndaFest.com and join textual content message notifications and/or observe the pageant on TikTook, X, Snapchat and Instagram @LaOndaFest.
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