If ever a conference right here in America would love to take, borrow, or steal concepts to up their conference sport, then they need to look no additional than the MANGA Plus unique artwork exhibit on the New York Comic Con 2023 present ground, at aisle #1000.
MANGA Plus is the official on-line manga reader from Shueisha Inc., out there worldwide besides in Japan, China, and South Korea as these international locations have already got their very own digital studying apps.
The spot is laborious to miss. It’s a large castle-like set up that includes unique manga pages from a few of largest titles round, which embrace Spy x Family, Jujutsu Kaisen, My Hero Academia, One Piece, [Oshi No Ko], Kaiju No. 8, and Chainsaw Man. Each nook of it was devoted to a special title and included round three to 4 pages for followers to take pleasure in. Short descriptions of the manga had been included in every part, together with (and this is the actually intelligent bit) QR codes for the first chapters of every sequence.
While I can’t say nobody else does the QR factor to get extra individuals into their books (Mad Cave tends to give out playing cards with codes without cost first points, for example), the technique is properly underused. What very, only a few different publishers do is create displays or walkable/interactive experiences that invite audiences to recognize the worlds they’ve on supply, particularly by showcasing unique artwork.
I’m reminded of the Junji Ito Experience at this yr’s San Diego Comic-Con, a legit artwork exhibit with a fair proportion of iconic pages that cemented Ito as a reputation synonymous with horror. It made individuals need to go learn extra Ito and even go deeper into horror manga. The MANGA Plus exhibit, whereas smaller than Ito’s, nonetheless managed to seize that very same sense of pleasure that makes individuals need to choose up a few of the manga on show.
During my time at the MANGA Plus exhibit, I noticed individuals scanning the QR codes in respectable numbers, taking footage with the accompanying cutouts, and appreciating the pages they hardly ever see originals of. I feel it’s honest to say that MANGA Plus’s thought will yield nice outcomes that stretch past the present, with much more subscribers leaping on.
American comics, take word. In an business that doesn’t make investments sufficient in selling its books because it is, this sort of thought is what turns curious readers into devoted followers. Take, borrow, or steal this concept. The business wants extra prefer it over right here.
An picture gallery of the MANGA Plus exhibit follows under.
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