It was the one which obtained away. For 20 years, TBS boasted the most important broadcast comedies of the Nineteen Nineties and 2000s with Seinfeld, Friends after which The Big Bang Theory. But, in a shock twist, USA Network, a novice within the off-network comedy house, surprised the competitors in June 2010 by outbidding everybody to land Modern Family for what was believed to be a report $1.8M an episode.
More than 13 years later, Modern Family is getting on TBS. Starting Sept. 25, the Emmy-winning household comedy will air weekdays from 12:30-3:30 PM. (Additionally, off-network juggernaut Big Bang, which guidelines TBS’ primetime, is getting its daytime marathons prolonged.) After a decade of exclusivity on NBCUniversal, the corporate will now share Modern Family with TBS after sequence’ producer/distributor twentieth Television/Disney offered it to the Warner Bros. Discovery cable community in a shared syndication window.
While Seinfeld left in 2021, Friends and The Big Bang Theory are nonetheless on TBS, together with Big Bang and Modern Family‘s successor as broadcast’s high comedy, Young Shelton. Modern Family completes TBS’ assortment of 2000s, 2010s and 2020s community comedy hits, one thing the cable community is enjoying up in its promo. You can watch it beneath. (And for context, Big Bang, Young Sheldon, Friends, Seinfeld, in addition to a dear comedy acquisition that didn’t fairly work out, 2 Broke Girls, are all produced by TBS sibling Warner Bros.; Modern Family isn’t.)
The brief clip video is much cry from the flowery, $10-million advertising marketing campaign USA mounted for Modern Family‘s 2013 launch on the community, full with elaborate promotional spots filmed by the Modern Family forged.
USA’s huge guess in pursuit of bringing new audiences and better advert charges in addition to an enlargement into comedy didn’t actually repay, and by 2021, Modern Family repeats had been off the community. They presently run each day on NBCU sibling E!, the previous TV residence of the Kardashians which has emerged as a comedy model, with Modern Family marathons sandwiched between lengthy stretches of Saved By the Bell and Sex and the City.
Modern Family has nonetheless made essential contributions to NBCU. Out of USA’s push into comedy programming to enrich Modern Family, the community launched its greatest hit of the previous decade, comedy actuality sequence Chrisley Knows Best.
What’s extra, because of USA’s syndication deal for Modern Family, NBCU’s streamer Peacock in 2021 was in a position to land the comedy sequence, sharing it with twentieth Television sibling Hulu. The USA deal apparently locked digital rights within the basic-cable sphere, which NBCU used to get a seat on the streaming desk. (Both Peacock and E! will proceed to hold Modern Family following the take care of TBS.)
A great match for streaming, Modern Family now additionally shall be on a cable community the place it must be a greater match, too.
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