Late final week, David Chang, Momofuku, and their chili crunch providing turned the principle characters in a heated PR disaster. On Thursday, the Guardian reported that Momofuku despatched cease-and-desist letters to at the least seven firms that branded their condiments as “chili crunch” or “chile crunch” as they try and trademark the previous with the US Patent and Trademark Office.
It’s value noting that Momofuku has owned the trademark rights to “chile crunch” since final yr as a part of a authorized settlement with Chile Colonial, a Denver-based firm that produces a Mexican model of chili crisp (just like salsa macha) — to which Momofuku now licenses the “chile crunch” trademark.
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