Morgan Wallen locations three titles inside the highest 10 on Billboard’s Country Airplay chart (dated April 29) – turning into the primary artist to realize the feat because the survey started in January 1990.
The 29-year-old Sneedville, Tenn., native earns his tenth Country Airplay prime 10 as “Last Night,” on Mercury/Republic/Big Loud Records, jumps from No. 13 to No. 8. It rose by 21% to 19.4 million viewers impressions in the week ending April 20, in keeping with Luminate.
The track leapfrogs Wallen’s “One Thing at a Time,” up 10-9 for a brand new excessive (17.9 million, up 3%), whereas “Thought You Should Know” dips 5-7 (21.7 million, down 5%). The latter gave Wallen his eighth Country Airplay chief when it started a three-week reign in February.
Concurrently, “Last Night,” which is being promoted to pop and grownup radio, climbs to No. 16 on Pop Airplay, No. 19 on Adult Pop Airplay and No. 26 on Adult Contemporary. It claimed a 3rd week atop the all-genre, streaming, airplay and sales-based Billboard Hot 100 dated April 22.
All three Wallen hits are on his 36-track LP One Thing at a Time, which has led Top Country Albums and the all-genre Billboard 200 for its first six weeks.
Wallen’s triple in the Country Airplay prime 10 follows pop radio’s growing willingness to play a number of hits by a single artist concurrently. In May 2021, Ariana Grande turned the primary act to log three prime 10s directly on Pop Airplay; Doja Cat and Harry Styles have since earned the glory, whereas Miley Cyrus presently has three songs on the newest record from her new album, Endless Summer Vacation: “Jaded” debuts at No. 39, as “Flowers” tallies a ninth week at No. 1 and “River” ranks at No. 25.
“I’m excited to see radio continuing to invest in [country’s] core artists,” Big Loud vp of promotion Ali Matkosky just lately advised Billboard. “In a time where listeners are pointing out daily what they want to hear [via streaming services], it makes more and more sense to lean into that data.”
‘Rock’ on a Roll
Bailey Zimmerman notches a fifth week atop Country Airplay, as “Rock and a Hard Place” holds on the apex (32 million, down 6%). The track first led the record dated April 1, giving Zimmerman his second straight career-opening chart-topper, following “Fall in Love,” which dominated for one week in December.
Meanwhile, Zimmerman’s newest single, “Religiously,” pushes 56-50 (1.3 million, up 33%).
Additional analysis by Gary Trust
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