MELBOURNE, Australia — Mushroom Group’s expertise reserving division welcomes MBA, a brand new company working throughout Australia and New Zealand for stay bookings, technique, touring and partnerships.
MBA is a partnership with Guven Yilmaz, founder and managing director of Vita Music Group.
With places of work in Sydney and Melbourne, the brand new company represents a slew of artists from the Vita roster, and boasts a lineup at launch that features Peking Duk, Bliss n Eso, Conrad Sewell, Skin on Skin, Winston Surfshirt, BIG WETT, Kaylee Bell, Milan Ring and Tasman Keith.
“Mushroom has been esteemed as the independent leader in the Australian music and entertainment industry. Partnering with a company that not only emphasises but promotes an independent entrepreneurial culture was essential to me,” feedback Guven in a press release.
Mushroom Group CEO Matt Gudinski is alleged to be eager to develop his impartial music firm’s reserving capability. MBA, he says, boasts among the finest within the enterprise.
“We’re delighted to have Guven join the Mushroom family,” Gudinski feedback. “He’s a very well respected agent and operator, with an incredible track record to boot.”
Supported by a “first-class team” together with Shelley Liu, Sam Rogers, and Matt Thomson, Gudinski continues, “I am excited about the offering we are going to create for the talent we represent.”
For these artists repped by MBA, Mushroom’s doorways will stay open for expertise to work with the group’s manufacturing specialists to assist construct and design their live-show, along with accessing the Mushroom Creative House and the model’s sprawling community.
Mushroom Group this yr celebrates its fiftieth anniversary with a “once-in-a-lifetime” all-star live performance and the discharge of a documentary, Ego, a research of the indie powerhouse’s former chairman Michael Gudinski, who at 21 years of age, based the corporate.
Today, the Melbourne-based group numbers greater than two-dozen associates lively in each conceivable space of the music and leisure industries, from touring to publishing, merch and advertising providers, venues, exhibition and occasions manufacturing, neighboring rights, branding, labels, expertise administration and extra.
The late Gudinski fashioned Mushroom Records in 1972 however had had discovered the ropes by reserving artists within the area years earlier. In 1970, he established the Consolidated Rock company, which developed into the Premier Artists/Harbour Agency.
Mushroom Group lower ties with Harbour Agency in 2021, following an investigation into claims from former Harbour Agency employees on previous administration habits and office tradition.
MBA sits alongside Premier Artists, which reps Jimmy Barnes, Vika & Linda, Marcia Hines and others.
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