For the final three years, Malachi Shockley has been constructing his model Nevermind. Based out of LA, born in Kentucky, Shockley’s designs string collectively the environments that reared him. The result’s a mix of cultural, and literal, landscapes.
“Nevermind is super personal to me. The brand is truly an homage to growing up as a punk kid in Kentucky,” he tells AltPress. “The dynamic of hanging alone in the woods one day to being in a chaotic pit at a house show the next really stuck with me. The graphics are all inspired by punk and hardcore, but I wanted to balance that look with the serenity of nature through earth tones and peaceful surroundings in my photo shoots.”
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And with that sentiment as its basis, Nevermind has grown. We’ve seen Shockley’s imaginative and prescient come to life within the type of lush inexperienced knitwear emblazoned with the face of the Velvet Underground’s Nico. A deep brown T-shirt with “ecstasy” embroidered on the entrance. However, for his newest drop, the Spring ‘24 collection, Shockley is fully immersing us in the Mother Earth-meets-Minutemen aesthetic — with T-shirts, headwear, and totes peppered with punk-inspired graphics, in trademark rich, natural tones, camouflage, and textural mineral washed fabric. What’s extra, the lookbook includes a tongue-in-cheek flip on the normal mannequin, with a ghillie-suited determine.
“This season, I got to work with a close personal friend, Errick Easterday, to create a really dynamic video and editorial shoot using a ghillie suit,” Shockley says. “The idea of creating a character out of this ghillie suit-covered man was really interesting to me, taking something used for hunting and reinterpreting it as a fashion piece felt rebellious.”
Check out the lookbook beneath, and store Nevermind’s new collection right here.
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