Chip Sullivan and Allison Rawlings’ NBCUniversal dance playing cards simply crammed up much more.
A memo despatched out at this time by NBCU l Television and Streaming boss Mark Lazarus outlined the broader obligations the longtime communications executives each will deal with for the ever synergizing multi-platform outlet.
“In her new role, Allison will work to help us better build and amplify our overarching portfolio narrative, working closely with our communications leaders across the Television & Streaming businesses,” stated Lazarus of newly minted EVP Communications, Television and Streaming Group Rawlings. Having adopted Sullivan over from the then Jeffrey Katzenberg-run DreamWorks Animation in 2016, Rawlings will now report on to Lazarus the memo revealed. (Read the total memo under).
“On the content side, Chip Sullivan will be extending his current publicity responsibilities across all of our entertainment platforms, leading awards and talent relations for our entertainment networks and Peacock, while also sharing responsibility for Peacock publicity with Shannon Willett, CMO, Peacock,” Lazarus went on to say of the present and remaining Executive Vice President, Entertainment Communications Sullivan. Former Disney and DWA exec Sullivan made the shift to NBC in 2015, taking up for the all of a sudden resigning Bob Greenblatt confidant Richard Licata.
With company belts tightening and awards season gearing up, the promotions for Sullivan and Rawlings come at an inflection level for the Comcast-owned media firm.
Case in distinct level for easy operator Sullivan, the return of the controversial Golden Globes subsequent month to its longtime perch at NBC. Shuttering the 2022 Globes in May 2021 after the Hollywood Foreign Press Association was as soon as once more mired in scandal and disrepute, NBC have inked a one-year deal that may see the as soon as boozy ceremony again on community airwaves on January 10. No host has been unveiled but for what many in Tinseltown view as a thankless job.
Aside from its in depth sports activities protection and portfolio, Peacock additionally has discovered it laborious to interrupt via the streaming and awards litter to achieve a excessive profile foothold
Read Mark Lazarus’ full memo on Sullivan and Rawlings right here:
I hope everybody had an important Thanksgiving vacation and was capable of take a while to unplug and reconnect with household and buddies.
For the final 12 months we’ve been speaking about the advantages and alternatives accessible to us as we proceed to construct a tradition that shifts our considering from a portfolio of particular person companies to a unified staff with a shared imaginative and prescient and collective objectives. We’re seeing the tangible advantages of this collaboration in our enterprise every single day, most lately this previous weekend with enormous success tales throughout NBC, Telemundo and Peacock.
As we proceed to determine alternatives to convey the Television & Streaming portfolio nearer collectively, I’m joyful to share some modifications to our communications groups led by Chip Sullivan and Allison Rawlings.
Allison Rawlings, who at the moment oversees strategic communications for our Entertainment enterprise, will probably be taking over a brand new place main communications for Television & Streaming, reporting to me. In her new position, Allison will work to assist us higher construct and amplify our overarching portfolio narrative, working intently with our communications leaders throughout the Television & Streaming companies. In addition to working on a broader degree for the division, Allison and her staff will stay intently tied to the Entertainment enterprise whereas additionally instantly overseeing strategic communications for Peacock. Allison’s understanding of and keenness for our enterprise, her relationships throughout the corporate and with the press, and her expertise bringing groups collectively to navigate advanced communications challenges all make Allison an important match for this new place.
On the content material facet, Chip Sullivan will probably be extending his present publicity obligations throughout all of our leisure platforms, main awards and expertise relations for our leisure networks and Peacock, whereas additionally sharing duty for Peacock publicity with Shannon Willett, CMO, Peacock. Better connecting our publicity groups will allow us to make use of the facility of our portfolio to launch our exhibits and develop our audiences. Having Chip’s deep experience, his trade relationships and his distinctive skill to work with our press companions prolong throughout all elements of our Entertainment platforms will assist elevate our manufacturers and our exhibits, and guarantee our content material, our expertise and our artistic groups are in the absolute best fingers.
As we proceed reworking our enterprise collectively, I’m excited to take these steps with our communications staff to assist higher align our portfolio and have a good time our shared successes.
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