New Artist Spotlight: Boston Artist ADVIKA Adds a Shot of EDM to Her Impressive Jazzy Pop/Jazz Fusion Style [Lyric Video]

At solely 20 years of age, the singer, songwriter and award-winning jazz musician referred to as ADVIKA has already made a vital title for herself with a powerful physique of work that belies her age. She started releasing jazz-infused pop people songs in 2020 as she entered the distinguished Berklee College of Music’s Electronic Production and Design program, however her accolades as a vocalist, multi-instrumentalist and Carnatic singer started properly earlier than her college-level research. She gained the the YoungArts award in jazz vocals and songwriting and carried out on the Newport Jazz Festival in 2018, the place she gained the Berklee Newport Jazz Festival Scholarship. She’s additionally a advantage scholar at Berklee. Imagine not solely being recruited however paid to go to one of the most effective music colleges on the earth.

One hear to ADVIKA’s work and it turns into abundantly clear that there have been no errors at Berklee admissions. The factor that stands out probably the most has to be her pitch excellent voice, even in her earlier work. Pitch excellent doesn’t even actually describe ADVIKA’s vocals: describe there’s pitch excellent, after which there’s completely flawless. Not a waver or a waffle in tone, but full of emotion and poignancy, ADVIKA was destined to go far it doesn’t matter what stage he education reached.

It’s attainable that ADVIKA is so effortlessly ready to attain these tones with such readability due to her Carnatic coaching: a type of Southern Indian classical music which is distinct from extra northern/Islamic fused music, Carnatic vocals deal with a complicated tonal system that have to be clear and pitch-focused due to what number of distinct notes there are within the scale. As a lover of jazz and its personal complicated vocal and tonal requirements, this can be how ADVIKA selected to pay homage to each east an west as she started to carve out her fashion. It actually means she doesn’t sound like anybody else within the pop world.

In phrases of her songwriting and composition, ADVIKA’s first releases are jazz and pop folk-based with simply a trace of ambient digital construction and her additionally practically excellent viola work, her most up-to-date singles, “Come Back to Earth” and “Put Your Heart Away,” see the gifted artist actually flexing her digital manufacturing muscle mass. With what feels like a tabla drum loop backing the monitor in a nod to her South Indian heritage, ADVIKA pulls varied instrumentals in with increasingly digital programming because the monitor goes on, writing the monitor like a classical composition as is comes collectively. This entire music is supposed to help her goosebump-inducing vocals, that are additionally multi-layered to create a complicated concord. The impact is chilling and emotive earlier than you even start to acknowledge the depth of the lyrics.

The lyrics describe the deep anguish of gradual separation in a relationship that after held a promise, watching them slowly detach themselves from one another. One holds onto the promise and hopes that the opposite comes again. And once they do resolve to come again, it’s too late. There is nothing left anymore. The strongest bonds will be ephemeral if not cared for and nurtured. The music’s vitality builds all through, going from a mournful name to a realization of the top. -ADVIKA

Just launched a couple of weeks in the past, ADVIKA’s “Put Your Heart Away” additionally reveals her promise as an EDM/pop fusion artist. Setting her jazzy vocals to a disco home tune she additionally created herself, it appears even with all of the reward she’s gained in jazz and classical disciplines to this point doesn’t imply she plans to keep there. With a lot uncooked expertise and an already spectacular discography, the sky is really the restrict for ADVIKA, and will probably be up to her whether or not she needs to “Come Back to Earth” for us mere mortals.

“Come Back to Earth” and ADVIKA’s different beautiful works will be streamed on her Spotify web page. It’s a good one to bookmark for future as properly, as that is clearly only the start for this multi-talented artist.