56% agree the passing of online game enjoyment from older to youthful generations is a good custom.
The vacation season is a time stuffed with togetherness, pleasure and gift-giving, and this 12 months, you possibly can add gaming to that checklist! A brand new international survey, performed by YouGov and commissioned by Xbox, means that households are utilizing video video games to higher join in the course of the holidays – throughout the globe and throughout generations. Among survey respondents who mentioned they plan to play video video games in the course of the holidays, 38% ranked video video games as considered one of their high 5 household actions.
Not only a pastime for teenagers anymore, family-friendly video games like Minecraft and Forza Horizon 5 accounted for greater than 50% of video games performed in the course of the holidays in 2021, a rise over the past 2 years [Internal Xbox Live data from November 2020 – January 2022].
The analysis additionally suggests gaming helps create extra intergenerational connections in the course of the vacation season, for instance:
- Of the survey respondents who say they plan to play video video games with relations in the course of the holidays, 40% plan to sport with their youngsters, 21% plan to sport with their dad and mom, 5% plan to sport with their grandparents and 10% plan to sport with their in-laws
- 56% of survey respondents agreed that the passing of online game enjoyment from older to youthful generations is a good custom
In addition to bringing individuals collectively in the course of the holidays, survey findings recommend gaming’s fantastical digital worlds present a much-needed escape from real-world pressures to assist individuals calm down. Of the survey respondents who play video video games 54% flip to video video games to relieve stress, in contrast to different actions resembling social media scrolling (46%), studying a guide (45%) exercising (42%) and self-care actions (33%).
This embrace of gaming amongst households in the course of the holidays additionally represents a brand new period of gift-giving. Among the survey respondents who say they’re planning to have a good time the vacations and provides presents, 30% say they like to give presents the entire household can get pleasure from. Jimmy O. Yang, actor, comic and frequent gamer is partnering with Xbox this vacation season to assist amplify nice vacation video games and offers the entire household can get pleasure from, together with our Xbox Series S Gilded Hunter bundle [This Holiday Season Just Got Better: Announcing the Xbox Series S – Gilded Hunter Bundle Coming November 29 – Xbox Wire]. .
“I grew up playing video games with my family, so I was excited to partner with Xbox this holiday season,” mentioned Yang. “I love keeping up with my friends and family across the world by playing video games, especially while I’m on tour and during the busy holidays. Plus, it keeps me humble to know that my nephew can probably crush me at Fortnite!”
Gaming is a present that may be shared between generations. With 71% of survey respondents agreeing that the number of video video games accessible signifies that everybody within the household – from youngsters to grandparents – can play, Xbox is thrilled to be celebrating milestone sport anniversaries this vacation season, resembling Microsoft Flight Simulator (40-year franchise), Age of Empires (25-year franchise), Forza Horizon (10 12 months franchise) and extra celebratory anniversaries. Offering these video games, and plenty of extra on Xbox Game Pass is a significant approach to instill nostalgia and shared recollections into household gatherings this vacation season.
As households and younger individuals proceed to reinvent what the vacations appear like for them, Xbox is proud to be part of it. For extra info on the perfect services and products to have a good time the vacations this 12 months, ensure to take a look at Microsoft Store’s vacation reward information and high Black Friday and Cyber Week financial savings. Shoppers can even browse present PC gaming offers right here or go to our Black Friday Hub. For a extra seamless expertise, gift-givers can even arrange a free on-line appointment with a Microsoft product professional to learn the way to arrange a brand new system like an Xbox Series S or subscription like Xbox Game Pass or PC Game Pass so it’s prepared to play from the beginning.
About the survey
Microsoft commissioned YouGov to conduct a nationally consultant survey of the age 13+ on-line inhabitants in every of 6 markets: United States, United Kingdom, Australia, Brazil, Germany, and Mexico. The survey targeted on understanding shopper behaviors and perceptions round video gaming because it relates to different actions and traditions across the holidays. Final pattern sizes have been: n=1,404 within the United States, n=1,336 within the United Kingdom, n=1,254 in Australia, n=1,256 in Brazil, n=1,254 in Germany, and n=1,267 in Mexico.
Discussion about this post