Another large sports activities providing is transferring from linear TV to streaming: YouTube would be the new residence of the NFL’s Sunday Ticket bundle, beginning subsequent season, ending a decades-long partnership with DirecTV, the NFL introduced Thursday.
The bundle — which permits viewers to watch each NFL sport on Sundays as an alternative of simply the native video games carried on broadcast TV — can be obtainable as a individually priced add-on to subscribers of YouTube TV in addition to the not too long ago launched YouTube Primetime Channels, which collects content material from 30 totally different streaming providers in one hub. Pricing has not been disclosed as of press time.
“We’re excited to bring NFL Sunday Ticket to YouTube TV and YouTube Primetime Channels and usher in a new era of how fans across the United States watch and follow the NFL,” NFL Commissioner Roger Goodell stated in an announcement. “For a number of years we have been focused on increased digital distribution of our games and this partnership is yet another example of us looking towards the future and building the next generation of NFL fans.”
Added YouTube CEO Susan Wojcicki: “YouTube has long been a home for football fans, whether they’re streaming live games, keeping up with their home team, or watching the best plays in highlights. Through this expanded partnership with the NFL, viewers will now also be able to experience the game they love in compelling and innovative ways through YouTube TV or YouTube Primetime Channels. We’re excited to continue our work with the NFL to make YouTube a great place for sports lovers everywhere.”
The Sunday Ticket bundle has been completely supplied by satellite tv for pc TV supplier DirecTV since 1994, with the present deal expiring on the finish of the 2022 NFL season. (DirecTV reportedly paid $1.5 billion yearly for the unique rights.) The bundle solely applies to Sunday afternoon NFL video games; different shops like ESPN and NBC maintain the rights to broadcast primetime video games on Thursdays, Sundays and Mondays.
Lucrative sports activities rights have been transferring to streaming providers in latest years: This 12 months, the NFL’s Thursday Night Football video games moved to Amazon Prime Video, and Apple TV+ unveiled a Friday Night Baseball lineup of MLB video games.
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