A film initially designed to be watched in fast bursts on a cellular machine, will now be getting a full-on theatrical launch. Quibi’s Die Hart is getting a restricted theatrical launch by way of Prime Video, making the most recent twist in the Quibi saga — one far too lengthy or sophisticated to suit right into a video on Quibi. The “movie” — actually a feature-length transforming of the sequence’ authentic 10 episodes — is directed by Weird: The Al Yankovic Story helmer Eric Appel, who since Brooklyn Nine-Nine has apparently long-established himself a profitable profession in a weirdly (no pun meant) particular area of interest. John Wick franchise scribe Derek Kolstad created the sequence with Stuber author Tripper Clancy.
The complete runtime of Die Hart is one hour, 18 minutes (until there’s something new added to the unique sequence for the theatrical launch). It shall be dropping in theaters worldwide on February twenty fourth in “select cinemas,” which may very well be both a restricted launch in New York and Los Angeles, or a Fathom Events-style screening the place theaters across the nation can opt-in for a restricted launch.
In Die Hart, a fictionalized model of actor and comic Kevin Hart is drained of being forged as a sidekick. He units out to reinvent himself as an motion star with the function of a lifetime, however issues get real-life harmful fairly shortly. The movie additionally stars John Travolta, Nathalie Emmanuel, Jean Reno, and Josh Hartnett.
Originally launched on Quibi in 2020, Die Hart was one of the tasks picked up by Roku when it acquired Quibi’s belongings. Presently, Roku is in manufacturing on Die Hart 2: Die Harter, which is able to star John Cena, Ben Schwartz, and Paula Pell alongside a returning Hart.
Quibi was the brainchild of former Disney and Dreamworks government Jeffrey Katzenberg. The idea was pretty easy: it will attempt to seize the power round TikTok or early YouTube, the place all of the content material was short-form and taylored for private units…however it will accomplish that utilizing large stars with bankable names. The firm mentioned their hope was to be the go-to leisure platform for folks using on mass transit, ready in traces, and different chores that create downtime in the center of the day.
Unfortunately for them, their launch occurred simply because the Covid-19 pandemic shut down most of the world, and hundreds of thousands of individuals who would possibly in any other case be bored on the subway, all of a sudden discovered themselves sitting round at residence. Those circumstances, mixed with the truth that rather a lot of observers and potential customers by no means thought it was that good an concept to start with, introduced on a fast demise for Quibi, which folded in December 2020 — simply 8 months after its programming had debuted in April.
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