We have not too long ago up to date the emblem and you will note it throughout Roblox over the subsequent week. As we proceed to construct a platform of 3D immersive experiences targeted on reimagining the best way folks come collectively, we wished the Roblox brand to replicate our imaginative and prescient.
The Roblox brand presently has distinctiveness with its tilt, which represents constructing, development, and movement. In refining the emblem, we wished to retain the fairness of the lean whereas additionally reflecting the evolution of our platform.
Our up to date brand introduces new customized letterforms which might be lighter in weight and replicate a extra trendy aesthetic. The second “o” has returned as a letter, giving extra focus to our iconic tilt. The tilt has been barely refined however continues to take care of its distinct character.
As you have a look at how the Roblox brand has advanced over time, it’s all the time been aligned to who we’ve been as an organization. I’m excited for this new iteration of the Roblox wordmark to replicate our ambition to be a human co-expertise platform for all ages and our mission to carry optimism and civility to over a billion folks.
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