During our current interview with Overwatch’s Vice President, Jon Spector, we requested the manager a number of extra questions on growing sustainable income streams for free-to-play video games. Titles like Fortnite and Warzone have popularized collaborations with main manufacturers like Dragon Ball Super, Attack On Titan, and Snoop Dogg, so I used to be curious if the Overwatch crew would think about it.
“We’ve seen some really fun examples out there of games working with other brands or other games,” Spector says. “I’m a big anime nerd myself. I think it’s super cool when I see Naruto appear in Fortnite. I don’t even play Fortnite, but that’s awesome. And as we look at the Overwatch 2 space, those are things that we’re interested in exploring. If and when we do that, one of our key values is to do it in a way that feels like a great fit for the Overwatch franchise.”
He continues, “So we’ve been more focused on those collaborations as the stuff we might be interested in doing. And less on the ads-in-our-game type stuff.”
While Overwatch 2’s monetization mannequin closely depends on promoting premium Battle Passes and high-quality cosmetics, Spector says the crew is “working to deliver more content for free than ever before, on a regular and consistent basis to players all over the world.”
Specifically, the crew is aiming to drop content material updates each 9 weeks. Each season will ship a brand new theme – Season 1 brings cyberpunk-inspired cosmetics – together with new characters or maps (generally each).
“We want to be in a position to sustain [content delivery] for years to come,” says Spector. “And so we ask ourselves, ‘How do we align the revenue systems in the game against that goal?’ We always want to make sure things in the game feel fair and rewarding for players, regardless of whether they choose to spend [money].”
He continues, (*2*)
Click right here to learn extra about Overwatch 2’s premium Mythic Skins and why the crew spends over a 12 months creating each.
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