Posted in: Comics, Comics Publishers, Current News, DC Comics | Tagged: Pam Lifford, pamela lifford
In 2018, Pamela Lifford topped the Bleeding Cool Top 100 Power List. Five years later, she is stepping down as the large boss of DC Comics.
Pamela Lifford – or Pam Lifford – topped the Bleeding Cool Top 100 Power List in 2018, and made No 3 on the Power List in 2019 (the final 12 months we ran one) as her function at Warner Bros., President of Global Brands, Franchises, and Experiences, noticed her oversee all DC Comics companies, in addition to worldwide client merchandise, themed leisure and franchise administration.
Deadline quoted Warner Bros. Discovery saying that Lifford is “stepping back from her role to focus on a family member’s healthcare needs.” Those reporting to her will now report back to her personal superior, Bruce Campbell. No, not the Evil Dead Bruce Campbell (although Deadline is linking to him of their article). But WBD’s chief income and technique officer, Bruce Campbell, who says, “Pam is an extraordinary leader and unique in the entertainment industry. She’s brought tremendous value and thought leadership to the company over the years, and while we wish she were staying on, we understand and appreciate the commitment to family first. She put a tremendous team in place, and I look forward to what we will do together.”
Lifford joined Warner Bros. in 2016 as President of Consumer Products and moved to take over DC Comics in 2018, a few weeks earlier than Batman hit nationwide headlines for revealing what was below his Batsuit, main Lifford to impose restrictive new insurance policies relating to comedian e book content material.
It was Pamela Lifford who shuttered the DC Vertigo imprint, in addition to DC Ink and DC Zoom, with a reported dislike for the complexity that imprints delivered to a writer. She noticed Marie Javins make EIC of DC Comics, a transfer in direction of bigger pricier anthology comics at DC, the expansion of YA and youngsters graphic novels, and a transfer into Webtoons and extra prestige-format graphic novels. How a lot of that was her personal hand on the tiller could also be debated, as she had a large WBD remit at a time when the corporate was going by means of main modifications.
Pamela Lifford was additionally head of a sequence of downsizing strikes at DC Comics in 2020 and 2021, together with the firing of Dan DiDio, Bob Harras, Adam Philips, Fletcher Chu-Fong, Michele R Wells, Alex Carr, Stuart Schreck, Mark Doyle, Bobbie Chase, Andy Khouri, Brian Cunningham, Hank Kalanz, Mark Chiarello, John Cunningham, Mark Chiarello, Jonah Weiland, Eddie Scannell, Jim Sokolowski, Dan Evans III, Sara Jaskell, Sandy Resnick, Vince Letterio, and extra.
She is credited with a larger cohesiveness with DC and Warner Bros. Discovery amid the Warners-wide downsizing. Pamela Lifford is quoted as saying, “When I joined the company back in 2016, we set out on a mission to transform the division and how WB thought about fans. Today, our team owns franchises, products, in-person experiences, DC, and keeps our global consumers engaged in our IP 24/7. I couldn’t be prouder of what we’ve accomplished together”.
But with neither Pamela Lifford at DC Comics, nor Ike Perlmutter at Marvel, it feels just like the period of the “big beasts” is over. And that this additionally removes a rumoured stumbling block relating to future Marvel/DC Comics crossover initiatives. Maybe that 2030 “Secret Crisis” prediction by Geoff Johns in Doomsday Clock #12 was bang on the cash?
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