PLEASURES has all the time been miles forward when it comes to discovering methods of authentically fusing the worlds of vogue and different music. From Blur, to New Order, to Korn—the Los Angeles model has introduced us contemporary gear from our favourite iconic bands spanning each genres and many years. And this month, we’re in for a really particular deal with, some of the legendary names of the American Underground: Sonic Youth.
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Today, PLEASURES is dropping 38 gadgets, together with each clothes and ephemera, impressed by all eras of Sonic Youth. And this collaboration is something however your common Washing Machine reprint tee. This capsule is about designs as a lot as it’s about deep cuts—that includes band member images, album paintings, and archives.
If anybody can take a well-loved reference and re-tell the story in a new and thrilling method, it is PLEASURES. For the capsule, the model speaks to the truth that whereas Sonic Youth’s lasting relevance and the notable inspiration they’ve had on music and musicians goes with out saying—their inventive eye has all the time confirmed equally admirable and iconic.
With this drop, their beloved album artwork, created by the likes of famed artists Raymond Pettibon and Mike Kelley, is making its approach off of temper boards and onto a artistic, refreshing array of clothes and collectibles we’re all clamoring to get.
In regards to the influence Sonic Youth has had on tradition as an entire, PLEASURES co-founder Alex James places it properly, “Sonic Youth was my introduction to every thing that is cool. Their avant garde sound mixed with a DIY no fucks attitude have solidified them as global icons in pop culture history.”
Pay your respects to different royalty and seize your very personal ‘Dirty’ Bunny, by trying out this collection dropping in two elements on July 7, 2023, and July 21, 2023, at 10:00 AM PST on pleasuresnow.com and thru different world retailers.
Photography by: Nikki Nixon & Quinn Dunziellas
Models: JINU and Robby
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