La Liga, Spain’s prime flight {of professional} soccer and residential to a few of the world’s largest golf equipment—like Barcelona and Real Madrid—has signed a brand new sponsorship deal that sees its earlier branding (“La Liga Santander”) swapped out, with the league now to be referred to as LALIGA EA SPORTS.
Please observe the caps is their concept, not mine. It’s presumably a part of EA’s huge push to get folks prepared for this yr’s FIFA EA Sports FC online game, which is able to play the identical as final yr’s version however would be the first to not be capable to depend on decades-old model recognition.
Which is all nicely and good for everybody concerned, I’m certain arms have been shaken and cash exchanged, however this isn’t a enterprise press launch web site. I don’t actually care what the highest flight is named, and EA Sports have been sponsoring huge european soccer leagues for years in a technique or one other (they’ve acquired a number of offers with the Premier League, for instance, together with showing on referee’s uniforms).
No, I’m right here to speak to you about the second division’s rebrand. Known both as La Liga 2 or Segunda División, relying on the place you’re from, it’ll now be known as (once more, their caps, not mine) LALIGA HYPERMOTION.
Hypermotion, for individuals who haven’t needed to learn the bullet factors of sports activities recreation press releases for the previous few years, is a system EA cooked as much as attempt to promote FIFA the place they mixed 11v11 movement seize with machine studying to attempt to enhance the physics and animation of the gamers within the recreation.
That’s what a complete league is now named after. Not a online game firm, not even a online game, only a physics and animation system designed for a single online game collection the place the advantages it brings are negligible at finest (it’s largely simply empty PR energy, FIFA hasn’t basically modified the way in which it performs or seems to be for years).
Of course no one on the streets will truly name it that, everybody will nonetheless simply name it La Liga 2 or no matter they’ve been calling it without end, however nonetheless. I’m very a lot wanting ahead to EA increasing some of these sponsorships, when subsequent season’s Championship will likely be renamed to THE FROSTBITE LEAGUE.
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