You most likely know Dokken for his or her temporary reign as big-haired ’80s hitmakers, scoring a succession of platinum albums and penning the title monitor for A Nightmare on Elm Street 3: Dream Warriors.
But a long time after they pale from the charts, they confronted a new opponent far extra formidable than Freddy Krueger: a uncooked hen.
The showdown passed off in a 2010 Norton Antivirus business, which aired solely on-line. “Imagine this chicken is your hard drive, and the ’80s metal band Dokken is a computer virus,” the narrator says because the quartet glares on the digital camera from inside a large hangar. “Dokken does not like chicken and wants to destroy it. The chicken, not knowing Dokken’s intentions, doesn’t really have any feelings either way. Now, you have a choice: Would you like to allow Dokken to have its way with your chicken, unleashing a wrath the likes of which the chicken has never seen, or would you like to deny it?”
Multiple variations of the business have been filmed. In the “Deny” model, the hen hops to its ft and flicks a switchblade on the band. “Whoa, take it easy, bro,” frontman Don Dokken says. “This ain’t over.”
In the “Allow” model, all 4 band members stand across the hen and do a pelvic thrust, inflicting the poultry to burst into flames.
How Did the ‘Dokken vs. Chicken’ Commercial Happen?
It was a ridiculous premise that got here collectively by happenstance. “It just fell in my lap. That was totally a fluke,” Dokken instructed The Classic Metal Show (through Blabbermouth). “We were on the road. Where I live, I have two houses on my property, and one of them is like a crash house for directors and producers and stuff; I rent it out. And one of the directors was gonna do this commercial, and it was supposed to [be] with Styx. And apparently, at the last minute, they pulled out and they [the directors] were at a crunch, and I just happened to be home pulling in the driveway coming off one of our shows.”
He individually detailed to Inside Metal: “A friend of mine, Ryan Ebner, was actually staying in my Beverly Hills house, and I had a guest house. And he says, ‘I’m doing this commercial and one of my bands pulled out. Do you wanna do a commercial?’
“I stated, ‘Yeah, I’ll do a business.’ He’s, like, ‘It’ll be you and the hen.’ And I went, ‘No, no, no, no, no, no. I’m not gonna punk myself.’
READ MORE: Don Dokken Addresses Voice Complaints: ‘Don’t Come to the Show’
The frontman modified his tune, nevertheless, when he discovered the “crazy amount of money” they have been going to make. “And then he told me how much he’d pay me. And I went, ‘Really?’ He goes, ‘Dude, it’s Norton Antivirus.’ I said, ‘For that kind of money, I’ll wear a chicken suit. I will be the chicken. I will flap my wings and I will cluck.'” The Norton advert by no means made it to tv, but it surely turned a web based sensation, amassing hundreds of thousands of views in its authentic incarnation. You can see each variations of the re-uploaded commercials under.
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Gallery Credit: Bryan Rolli
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