Riyadh-registered Middle East and North Africa built-in media group SRMG has introduced the launch of Asharq Documentary, an Arabic language, free-to-air factual channel obtainable on a wide range of platforms.
Asharq Documentary joins a rising bouquet of channels gathered beneath the Asharq News Network banner, which additionally embrace Asharq News, Asharq Business with Bloomberg, and the soon-to-launch Asharq Discovery.
SRMG mentioned the creation of Asharq was in response to rising viewers urge for food for extra long-form, high-quality documentaries within the MENA area.
The group mentioned that in accordance with an in-house research greater than 80% of these surveyed in MENA needed extra and better high quality factual Arabic content material.
It additionally famous that its Asharq News channel has already aired over 400 hours of high quality documentaries with robust viewing figures and constructive viewers engagement.
“The MENA region currently lacks a comprehensive Arabic language documentary channel that delves into the topics shaping our world today,” mentioned SRMG CEO Jomana R. Al-Rashid.
“SRMG has seized the opportunity to expand into this untapped market by creating Asharq Documentary – a new free-to-air factual documentary multi-platform dedicated to uncovering the stories behind the trending headlines and delving deeper into the related facts and information.”
The providing will characteristic each new content material produced in-house in addition to commissions and acquisitions.
First acquisitions embrace America and the Taliban, a three-part investigation that first ran on PBS’s Frontline program; Oliver Stone’s pro-nuclear vitality movie Nuclear Now; Space War, in regards to the superpowers area race and Real Madrid, in regards to the historical past of the legendary Spanish soccer membership.
Asharq Documentary Manager Mohammed Al Yousei mentioned the purpose was to turn out to be the main platform within the area for documentary.
“Asharq Documentary will produce factual films covering a wide range of topics including politics, economics, business, and history. The multi- platform offers in-depth insights and analysis utilizing state-of-the-art technology in our production process, to bring the content to life,” he mentioned.
The channel will launch on September 3.
Asharq Documentary might be accessible via a devoted tv channel and social media accounts, in addition to via stay streaming and on-demand companies through Asharq NOW.
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