Saweetie Explains Album Delay: ‘Nobody Was Caring About My Music’

Saweetie’s debut album has been considerably delayed, however not as a result of she doesn’t care about making music.

“Everything now just feels like, ‘Make it go viral, go viral, go viral.’ OK, cool, go viral. But if your only intention is numbers, what about the art or the reason why we’re here today?” stated Saweetie, 30, in an Allure cowl story printed Thursday, February 29.

Since blowing up in 2017 with “Icy Girl,” Saweetie (born Diamonté Quiava Valentin Harper) has partnered with MAC Cosmetics, McDonalds, Crocs, Candy Crush and different main manufacturers. She informed Allure that this push for her to be extra related to footwear and make-up made her suppose her staff misplaced its focus, leading to an almost three-year delay of her album, as soon as known as Pretty Bitch Music.

“I just feel like nobody was caring about my music,” she stated. “To me, music is sacred. It’s coming from your spirit. You can’t just go finish an album in a week. That’s why it’s taking me so long. That’s why I haven’t dropped an album yet.”

Related: Celebrity San Francisco 49ers Fans: Saweetie, Jeremy Renner and More

Win or lose, Jeremy Renner, Saweetie, Harry Shum Jr. and extra celebrities are devoted to the San Francisco 49ers. The soccer staff — named after the 1849 gold rush in Northern California and dubbed the Niners by followers — was based in 1946 and joined the NFL three years later. The 49ers had been a powerhouse […]

Saweetie informed Allure that when she launched the Single Life EP in 2022, she was promised a advertising and marketing rollout that didn’t occur. “I felt like I was left out to dry by my label and everyone around me,” she claimed. “There was no public support. Honestly, I internalized that situation, but I’m used to doing that.”

Saweetie additionally defined that she’s grown demoralized from the reactions she’s gotten with each new launch, with many hip-hop followers questioning whether or not she deserved her success. “I don’t mean to dampen the mood,” she stated. “But this is, realistically, how my career has been. We were constantly criticized for every drop. I was just very insecure. I’m a confident woman, but I was a very insecure artist.”

After dealing with criticism for her stay performances, particularly a Triller Fight Club present with Doja Cat, Saweetie enrolled in an artist boot camp to enhance her expertise. She admitted that being on stage doesn’t come naturally like rapping within the recording studio, however she’s OK with creating her expertise as a result of “you’re supposed to turn your weaknesses into strengths.”

Saweetie launched “Richtivities,” her second single of the yr following January’s “Do It for the Bay” with P-Lo, on February 23. She informed Allure that the prior singles “Shot O’Clock” and “Birthday” had been launched to see how her followers would react and received’t be on the LP at any time when it’s completed. She additionally stated that her album wouldn’t be known as Pretty Bitch Music, however the brand new title continues to be up within the air.