Seattle Sounders have unveiled a new badge and branding ahead of their landmark 2024 season, celebrating 50 years of existence.
The Sounders began out in 1974 and initially competed within the North American Soccer League (NASL), however quick ahead 35 years later and the membership turned MLS’ latest aspect. The present badge is ready to remain on the Sounders’ jersey by means of the 2023 common season and playoffs, and the contemporary look will formally be on the shirts of Seattle supporters at the beginning of the 2024 marketing campaign.
The new search for Seattle, which incorporates a component from the present badge – the Seattle Space Needle – is entrance and middle alongside the yr that the membership was based.
Seattle itself has known as this new period a ‘model evolution’ that included tons of suggestions and dialogue with their supporters.
“The new visual identity comes following dedicated development and comprehensive engagement with fans, supporters, community members and other club stakeholders and is designed to truly embrace the rich history and heritage of the Sounders name, more fully encompassing and celebrating every era of the club while positioning it to move boldly into the future,” the membership mentioned in a press launch.
“Today marks the culmination of much careful, contemplative and thorough work, and it is incredibly rewarding to now introduce Sounders FC’s brand evolution. It was a dream achieved to bring the Sounders to Major League Soccer in 2009, but, like many of our fans, my love for the club started long before its MLS era,” added Seattle majority proprietor Adrian Hanaue.
“As Sounders, our past runs deep and proud, and that’s why we’re especially pleased to introduce this new visual identity, which isn’t so much a change as it is an evolution that more faithfully encompasses the entirety of the club.”
After lacking out on the postseason in 2022, Seattle has rebounded this yr and look possible to qualify for the playoffs as they appear ahead to a highly-anticipated 2024 season – and past.
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