In April 2021, on the peak of Web 3 Mania, Sega was one of many largest corporations to pledge its future to the rip-off that was “play to earn”. Now, simply two years later and after the ass has utterly fallen out of that market, Sega has had a change of coronary heart.
As we wrote on the time, in a narrative with the headline ‘Sega Wants To Sell NFTs, Can Fuck Right Off’:
Sega Japan introduced earlier as we speak that it is going to be moving into the NFT enterprise, partnering with (and shopping for a stake in) an organization known as Double Jump Tokyo, with plans to not solely promote character-related tokens, however NFTs in future video games as nicely.
The announcement is skinny on particulars, however as Pocket Gamer experiences, Sega hopes this “will be the start of a sequential expansion into a variety of content, including IPs currently in development and new IPs to be released in the future.”
Those plans are actually principally performed for. In an interview with Bloomberg, Sega’s co-Chief Operating Officer Shuji Utsumi has stated the corporate will now “withhold its biggest franchises from third-party blockchain gaming projects to avoid devaluing its content”, and also will be “shelving plans to develop its own games in that genre at least for now”.
“We’re looking into whether this technology is really going to take off in this industry, after all”, Utsumi advised the location, including that whereas its “biggest franchises” are off the desk, “lesser known” properties like Three Kingdoms and Virtua Fighter will nonetheless be seeing some NFT tie-ins, albeit from third-party suppliers.
His greatest quote, nonetheless, is the place he bluntly says “The action in play-to-earn games is boring. What’s the point if games are no fun?” My man, we had been telling you that in 2021, glad you lastly got here round.
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