‘Sing 2’ Holds a Shocking Netflix Record

The most-watched film on Netflix within the United States final week, in keeping with Netflix’s personal web site, was We Have a Ghost, the brand new horror comedy starring David Harbour and Anthony Mackie. The relaxation of the present home Top 10 record for the streaming service is a combination of Netflix originals, like The Strays and You People, and licensed titles like 47 Meters Down: Uncaged and 2 Guns.

One licensed title on the record was particularly shocking: Sing 2, the animated musical sequel about a bunch of singing animals. Not as a result of the movie wasn’t widespread or something like that; Sing 2 was fairly profitable in theaters, incomes over $400 million worldwide and changing into 2021’s top-grossing animated function.

But that’s why it’s shocking. The film got here out in theaters in 2021, after which it popped up on Netflix all the way in which again in June of 2022. And week after week, it has remained among the many most-watched movies on the service at the same time as dozens of different issues have come and gone. This week, it’s the ninth most-watched title on Netflix within the U.S. in its twenty sixth week on the Netflix Top 10.

Now to be clear, that’s not 26 consecutive weeks; Sing 2 has dropped off the record right here or there. When it invariably pops again up, Netflix provides one other week to its complete. And 26 complete weeks is far longer than another movie has ever spent on the Netflix Top 10, no less than way back to Netflix’s printed charts from the summer time of 2021. Since then just one different movie has appeared on the record greater than 10 occasions — and that’s Despicable Me 2, which has spent a complete of 13 weeks within the Netflix Top 10, and final appeared there in late October. (That was again when Sing 2 had solely appeared on the record a measly 17 occasions.) In different phrases, Sing 2 is just not solely the record-holder right here, it’s greater than doubled the #2 movie.

No different Netlfix film — unique or licensed — charges with these numbers, not even sizable hits like Glass Onion, which appeared on the record for seven weeks earlier than dropping off again in early February. (The Gray Man, one other star-studded Netflix blockbuster, vanished after six weeks again in August 2022.)

So what explains Sing 2’s outstanding endurance on Netflix? My guess is it comes right down to demographics and viewing habits. While grownup Netflix subscribers may watch the large new movie on the service like Glass Onion or The Gray Man after which transfer on to the following factor that pops up, youngsters have a tendency to seek out a film they love and watch it again and again. (Take it from me, the person who has seen the 2 Frozen movies roughly 300 occasions on Disney+ with my daughters.) In reality, the one Netflix unique I might discover on all of those charts with 9 complete weeks was Vivo, one other animated musical for households.

The solely query is, what number of weeks will Sing 2 keep on the record? Sing 2 is owned by Universal, so at a sure level, Netflix’s license to stream it might expire. And on that day, the dad and mom of the world will probably breathe a heavy sigh of reduction.