Audi grew to become Sky Sports’ first-ever innovation accomplice this yr and kickstarted their collaboration with the introduction of the Power Meter as a function to the second season of The Hundred. The aim is to hold additional innovation initiatives throughout to different sports activities inside Sky’s providing.
Last Updated: 22/09/22 5:30pm
Audi grew to become Sky Sports’ first ever innovation accomplice this yr and kickstarted their collaboration with the introduction of the Power Meter as a function to the second season of The Hundred
Audi grew to become Sky Sports’ first ever innovation accomplice this yr and kickstarted their collaboration with the introduction of the Power Meter as a function to the second season of The Hundred
The recreation of cricket can delight itself on the magnificence of a beautifully-guided cowl drive, the precision and moxie of a ramp shot, the sphere notion of a reverse sweep. And generally, cricket lives for highlight-reel brawn on the crease.
Ever questioned which gamers strike the ball the toughest? Sky Sports partnered with Audi this summer time to reply that query with the introduction of the Power Meter for the second season of The Hundred.
It set the tone for Sky and Audi’s ambition to implement additional innovation throughout a number of sports activities inside the channel’s providing, from golf to rugby league and past.
“Audi and Sky are two partners that have innovation at the heart of what they do,” stated Tony Moore, Audi’s Head of Marketing. “Vorsprung durch Technik is more than a strapline, we live progress in all we do.
“It’s an actual innovation for cricket and an actual first for the game, it options in each the lads’s and ladies’s recreation. Audi appears for leaders in their respective subject and in Sky we all know we have now a accomplice that strives for excellence, professionalism, inclusivity and integrity.
A take a look at the perfect photographs, catches and wickets from the third week of The Hundred.
“We’ve got big plans with Sky to create thought-provoking content that demonstrates the strength of our brand. This a great platform for us to be able to do that.”
The Hundred represents cricket’s greatest innovation in latest instances, thereby presenting itself as an ideal platform on which to showcase the thrilling potential of Sky and Audi’s collaboration.
“Audi is a very attractive brand for us to work with,” stated Jason Landau, Creative Director at Sky Sports. “They talked to us about their values and drive for innovation and what it meant for them. It’s such an exciting start for us to be doing this with the Power Meter.”
The Power Meter utilises Hawkeye knowledge to measure the largest photographs in each the lads and ladies’s competitors, pitting the Liam Livingstones and Will Jacks of the world in opposition to each other whereas highlighting the abilities of the Lizelle Lees and Nat Scivers.
“We get asked a lot, who hits the ball the hardest? It’s a very difficult thing to quantify, it’s speed off the bat, launch angle, because if you hit it 90 degrees straight up that’s not what you want from the game of cricket, you want it about 45 degrees, and also distance,” stated former England captain Nasser Hussain.
Highlights of Trent Rockets’ victory over Manchester Originals in the lads’s closing of The Hundred at Lord’s.
The Power Meter noticed 5 further Hawkeye cameras unfold round grounds in order to precisely monitor the trail of the ball from the bat to its finish level.
Hawkeye knowledge rated each the velocity and distance of photographs out of fifty earlier than producing a mixed rating out of 100, with knowledge bars seen on display to animate every worth.
“They measure speed off the bat, launch angles, and then they come up with a rating,” stated Bryan Henderson, Director of Cricket for Sky Sports. “If Liam Livingstone for example hits a six 120m, smashes it out the park, then that’s going to get a rating of about 96, something like that.
At the heart of The Hundred’s introduction and early success has been its gender-inclusive appeal to young and new audiences in addition to long-time cricket fans.
This season saw families make up 41 per cent of ticket sales in a rise from 36 per cent in 2021, while 271,000 people attended the women’s tournament in a global record for a women’s cricket competition, the ECB announced.
Highlights of Oval Invincibles’ win over the Southern Brave in the The Hundred final at Lord’s.
The Power Meter marks another injection of innovation to combine with unique on-screen graphics, the high-octane brand of cricket demanded by the competition’s short format and both the regularity and accessibility of games in furthering that cause.
“They wish to understand how far it is gone, why it is gone, what distance the ball has lined,” said former India head coach Ravi Shastri.
“When you see the Power Meter it explains the angles of the place the ball meets the bat, it additionally tells you the bat velocity which is so essential. I feel it is a good idea preferrred for The Hundred.”
Where bowlers have long been able to cite their pace, the Power Meter has shed more detailed light on a batter’s specific traits. More information, more insight and, ultimately, more fun.
A look back at the best plays from the second season of The Hundred as overseas and domestic players starred alike.
“We’re grateful for Audi getting on board with this, to have some assist in phrases of funding and placing funding into innovation is extremely highly effective,” added Henderson, Director of Cricket for Sky Sports.
“I’m actually lucky to be operating Sky Cricket and one of many issues I problem myself to do is get one thing higher yearly.
“It’s really important to have new stories to tell.”
The Power Meter is only the start.
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