Snap is providing a recent perspective on Kygo’s upcoming performances at Ushuaïa Ibiza due to the corporate’s AR lens know-how.
Snap launched festival-centric AR lens content material round main digital music occasions like EDC Las Vegas final yr, however Kygo’s partnership with the corporate explores an thrilling evolution within the know-how.
Previously, Snap’s AR lenses have been bespoke to the occasion, although constant all through its length. Kygo’s lens will see an evolution within the show all through the set, incorporating over 25 totally different scenes primarily based on what he is taking part in within the second.
The firm is betting that its AR tech will go away customers feeling desperate to embrace inventive content material alternatives in actual time.
“Kygo is a highly innovative artist who is always pushing the boundaries of how an audience can experience a live DJ set, so it was a no-brainer to bring Snap’s augmented reality to his shows this summer,” mentioned the corporate’s Head of Music Partnerships, Manny Adler. “We’re delivering a new Snapchat Lens synced in real-time to his performance, enabling a fan’s phone to bring them deeper into the experience without taking them out of the moment.”
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